Recently during a meeting regarding commercial doings in The Villages, the question of this "percentage" was asked to the executive (name I don't remember) in charge of the developers commercial division. And he answered to I think hundreds in attendance that there is NO percentage of sales charge added to any merchant and/or restaurant lease.
Answering in such a public forum would lead me to probably believe that he is telling the truth and this percentage theory is bogus. I do not have personal knowledge one way or another. Just relaying what I remember being said recently by someone who should know.
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