[Cedwards38]

Here's an idea. How about selling an annual pass to the three movie theaters in The Villages?

I wonder if the three theaters have the same owner because this idea would work better if they are.

Sell an annual pass good for one year from the date of purchase. Let's assume that a person goes to the movies about once a week. I suspect that is more than average, but we'll use that for our discussion. That means one person spends $30 a month on admission, not counting concessions. So let's say you can buy an annual pass to go to as many movies as you like for a year for say $325. That's for one person in one site. An additional choice would be to add another $25 and you make that good for all three sites, or simply make three site pass the only option. You might even calculate the cost of a couples annual pass.

I believe that would get more people attending the movies, thus driving up concession sales. And let's face it, that's where the profit comes when they sell you a dollars worth of popcorn for 4 or 5 bucks, etc. They would get the total price on the front end, thus making cash flow more predictable, and could invest the surplus during the year making it more valuable than the initial payment.

What do you think? Pros and cons? Would you buy one? I think I would.