New Car Dealership - Ripoff

[Penglobal]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

[CoachKandSportsguy]

Why would anyone pay these exorbitant new car prices ???


Evidently, no one since the car is still for sale!

Second, you are assuming someone is paying that price, and you yourself bought something much lower, so just assume the dealership is marketing to someone with lots of money or desperate. . .

finance guy

[Topspinmo]

I have ask how many new cars did they have on the lot? I guess it’s not many? Only pigeon would pay more than list price. It’s crazy right now even used car prices are way up.

[vintageogauge]

If you need a new car you'll pay whatever they want. With the limited inventory the dealerships have they'll get near what they are asking. The good thing is your old car is worth a lot more. This is a good time to go to a classic car auction and buy something that has been completely restored, they are fun to drive and will hold their value.

[Penglobal]

Evidently, no one since the car is still for sale!

Second, you are assuming someone is paying that price, and you yourself bought something much lower, so just assume the dealership is marketing to someone with lots of money or desperate. . .

finance guy
If this particular dealership is adding an extra $10,000 per new car as an added dealer profit waiting for someone with lots of money or desperate, then this dealership is taking advantage of the situation and should be avoided. Can you imagine if a gas station was charging $7.00 a gallon for gas and only waited for rich or desperate customers to pay their high fees ? What's the difference ???

[patfla06]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

We went to look at a Honda back in the 1980’s.
We asked what the additional $3,500 on sticker was and they told us due
to the demand.

We walked out of that dealership & never went to Honda again!!

[Kelevision]

10 Cars Selling for the Highest Markups | Kelley Blue Book (https://www.kbb.com/car-news/ten-cars-selling-for-the-highest-markups/) 4 out of the 10 are Hondas.

[Laker14]

I'm no fan of car dealerships. I have to dig pretty deep into my layers of empathy to find a morsel of it to spend on them. However, I did come up with one idea.
If you have a. shiny new car showroom to pay for, and a staff of salespeople to feed, and all of the other items of overhead that come with running a business, and you have a scarcity of product to sell, then it stands to reason that you have to make more on each item you sell. Hence, a justification for the large mark-up.
Now, is that the case? I have no idea. The industry doesn't have a long history of giving a deuce for anything but skullduggery, and maximizing profits in the moment.
I doubt it's much different anywhere, but after 45 years of buying cars, I bought my first Honda 4 years ago, and I was not impressed with the way they handled the new car purchase experience, and I am very unimpressed with the way they've handled quality issues with the car itself. Not a fan of Honda. I'll never buy another one. We bought this one because DW loved it. In the future, if she loves a Honda, it will be a lease deal. They can continue to own their mistakes, instead of me.

[LateBoomer]

I had a similar experience with Jenkins here. Their "market adjustment" price was absurd. I saved $17K by buying in Clearwater. I would never go to Jenkins. They are just fleecing people.

It's not a Honda issue - I've owned three of them in the last 6 years and purchased in Tampa. Always got a fair price.

It's a Jenkins issue. All of their dealerships here. Honda. Hyundai. Kia. Mazda. Nissan. All of them. they are taking advantage of stupid people with money (or just stupid people who are willing to take out big loans for cars up here).

I literally got a Genesis in Clearwater at MSRP. the same car without an additional $17K for the same car down here just 2 months ago. My jaw must have literally dropped when the dealer quoted me $83,000 for a car that the MSRP was $67,500. AND gave me far less for my trade-in than even Kelley Blue Book. They tried to rip me off. We just walked out. 2 days later, I sent a copy of the invoice i actually paid to Fitzgerald Genesis in Clearwater to the salesman and the manager and told them that this is how honest dealers operate.

again, it's a Jenkins thing. and probably others in the area too, but all the Jenkins places were doing the same BS with the heavily marked up prices

[dewilson58]

MSRP............no whining when the price is below the suggested retail price. Supply & Demand baby, Supply & Demand.

:shrug:

[bowlingal]

Peng.....are you not allowed to say Jenkins?

[CoachKandSportsguy]

Can you imagine if a gas station was charging $7.00 a gallon for gas and only waited for rich or desperate customers to pay their high fees ? What's the difference ???

A car is not gasoline. .

Advertising a car price is not a crime.
All car prices are negotiated prices, so that may not be the final price.

The crime would be that the car is substantially different than advertised.
There are whole departments in government set up to collect taxes on cars and to inspect cars, because prices vary all over the place, not quite the same on gasoline.

At the end of the day, its just a note to self to not go to that dealership if you have to buy a car. . . and be sure to keep you current care in good working order, as that is the cheapest insurance against having to buy a new to you car.

that is all the observation should be tagged with mentally. Anything else is a waste of time and brain resources. . .

Did you see the game last night?

[drgoofy]

My daughter looked at a KIA Telluride in July in Orlando. $15K over MSRP!

[tvbound]

It's a worldwide issue and the old saying comes into play - "whatever the market will bear." As in most things, the pendulum will eventually start swinging back the other way, but until then it's going to be rough for those that need to purchase a vehicle - new OR used.

[LateBoomer]

A car is not gasoline. .

Advertising a car price is not a crime.
All car prices are negotiated prices, so that may not be the final price.



I agree. but here's what we noticed with Jenkins. They were not actually advertising their bloated prices. You'd find the car on line on their page, and there would be a link saying "Email us for today's price" or something like that.

Ok. did that. with 17 nano-seconds, get a phone call from someone in sales. Not saying the price, but trying to get me to come in.. get info off me. but not at all indicating this price well above MSRP as advertised on the company's site (like Honda, or Genesis etc).

If they simply advertised the prices, I'd be like, ok. that's what they are! but they weren't. Jenkins is playing a game. Let you come inside. say all the right things but then hand you a quote that will make your jaw drop. Believe me, if they advertised on their page that the price of the car was not $67,500 as Genesis of America said it should be, but instead $83,000, I would not have bothered to drive over there. They were not advertising their actual prices!

Its a very deceptive little game they run at those dealerships.

[spd2918]

The Ocala Honda motorcycle dealership is doing the same thing. I looked at a new $3,400 motorcycle (yes, it's that cheap new MSRP) and the salesman said it's $200 for shipping, $799 made up dealership fee, and a yet to be determined amount for dealer prep. Honda USA only says the $200 shipping fee is legit, as the bikes arrive assembled and need minimal set up.

I understand supply and demand, but motorcycles are toys and they had plenty on display. I will remember these mark ups when the supply lines return to normal and these guys are begging us to buy motorcycles at 20% below MSRP.

To add insult to injury they refuse to service Honda motorcycles that are over 10 years old. So one could pay 28 grand for a Goldwing and they would not fix it after 10 years.

[irishwonone]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!
Unfortunately this is going on across USA. Three months ago I checked the wholesale prices on my car looking to sell it. Wholesale offers were right at $20k. In just three months the wholesale price has jumped to $25k. And the offers included more mileage on my car! The dealership in Jax, FL where I purchased originally are promoting used vehicles since they have very few new cars due to chip shortages. It’s just a sign of the bad situation we’re in at the moment.

[Luggage]

If I had a store and I need a diet Coca-Cola right now to sell it would be about $10 for one bottle because they're out of it at most places

[Luggage]

First of all I don't like Hondas, and someone else said when Honda's first came into the country they were in short supply 30 or 40 years ago and that's when I noticed like the other people that they have stickers for dealer profit ! I really don't like dealing with dealers because they all have this $899 buyer fee, but we all know they make 10 to 20% on cars that are new and 20 to 30% on used cars. I just don't like being falsely sold anything. My last three cars have been bought used through carvana and has been a pleasure to get a clear legitimate price on their website as well as only having to pay actual tax and tags, and getting back a few dollars afterwards because it's never exact until the deal is done through the Florida registration office. Not only that I don't waste 4 hours dickoring, with not only the salesman but then the financial office and then sometimes the head sales guy. I get exactly the car that I see I save 30 to 40% off of new for a slightly used. Since most of us here don't drive a huge amount of miles my cars will last easily 7 to 10 more years unless we get tired of them we won't be buying any more card until we probably drop dead. So basically I can tell the car dealers to scr-w off

[Petersweeney]

Let’s go Brandon

[La lamy]

I had a similar experience with Jenkins here. Their "market adjustment" price was absurd. I saved $17K by buying in Clearwater. I would never go to Jenkins. They are just fleecing people.

It's not a Honda issue - I've owned three of them in the last 6 years and purchased in Tampa. Always got a fair price.

It's a Jenkins issue. All of their dealerships here. Honda. Hyundai. Kia. Mazda. Nissan. All of them. they are taking advantage of stupid people with money (or just stupid people who are willing to take out big loans for cars up here).

I literally got a Genesis in Clearwater at MSRP. the same car without an additional $17K for the same car down here just 2 months ago. My jaw must have literally dropped when the dealer quoted me $83,000 for a car that the MSRP was $67,500. AND gave me far less for my trade-in than even Kelley Blue Book. They tried to rip me off. We just walked out. 2 days later, I sent a copy of the invoice i actually paid to Fitzgerald Genesis in Clearwater to the salesman and the manager and told them that this is how honest dealers operate.

again, it's a Jenkins thing. and probably others in the area too, but all the Jenkins places were doing the same BS with the heavily marked up prices

Very helpful post.

[Fltpkr]

My daughter looked at a KIA Telluride in July in Orlando. $15K over MSRP!

Same in Chicago area. Wanted one, but did not absolutely require it, so walked out.

[Lindap5988@gmail.com]

Unfortunately we were in a car accident Labor Day weekend through no fault of our own. We were told last week the car was totaled. Thankfully no one was hurt but trying to find a new car was next to impossible. We went to Orlando, Ocala, Leesburg and found most dealers were adding $2000 to $10,000 and calling it a “Market Adjustment”. Of course the dealership in Leesburg was the one with the 10k. We ended up in Gainesville to purchase a new Pilot and they did not add any market adjustment but there was certainly no negotiations with regards to the MSRP. The hardest thing was just finding a vehicle. Apparently most cars coming in are already spoken for. We just hit it right and found a car in transit. With a $500 deposit it was ours once delivered. Fortunately for us, the car was delivered the next day and we were able to pick it up the following day.

The insurance companies are also having a difficult time having cars looked at or repaired after an accident and acquiring parts. Our car “sat” for over 6 weeks as they could look at it and make a determination of status.
Just crazy times!

[M2inOR]

Yes the “S” in MSRP is for Suggested. The manufacturer, Honda, cannot dictate the price dealers ask for the cars they wish to sell.

This is not unique. Visit grocery stores, gas stations, even restaurants and other businesses - supply and demand determine prices. Even consumers participate.

Disney has a lot of special products being offered now, commemorating it’s 50th anniversary. Some people visiting the parks are buying some of the rarer items, and then reselling on ebay and other selling sites.

The buyer is in the drivers seat. And yes, it is distressing when normal pricing skyrockets. Price fixing will simply dry up supply when there is high demand and limited supply.

[JoelJohnson]

Back in the '70s during to gas crisis, I over paid for a Subaru because it was a 5 speed manual and 1.3 liter engine so the mileage was good.

As it turned I like Subarus so much I kept buying them and letting go of last Subaru in 2015 when we moved down here.

[retiredguy123]

Why is the MSRP so low as compared to the dealer's asking price? The manufacturer knows how many vehicles they are producing and shipping to dealers. If there is a shortage, they should adjust the MSRP to reflect the supply of vehicles. I would never pay more than what the manufacturer says the vehicle is worth.

[b0bd0herty]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

When the new 2002 Ford Thunderbirds came out, I went to a dealer in Colorado Springs to look. On the price list was something labeled: ADP- $10,000.
I asked what that was and was told since they are in so much demand, that the ADP stood for Additional Dealer Profit. I did not buy but, know a lot of folks who did so they could get what they thought would become a classic.

[vinricci]

Beware Jenkins Honda
On April 24th I sold them my Honda Van and they assured me that after paying off my loan balance I would receive a check in about 5-7 business days. A week went by and I decided to check with Honda Finance. They did not receive payment. When I went back to Jenkins to ask why they hadn't sent payment, they couldn't find any paperwork showing they had purchased my vehicle even though my van was posted for sale on their website. They made me fill out everything all over again. By this time my payment to the finance company was past due. Another week passed and still no money from Jenkins. Their Manager told me that they were waiting for the title and release of lien. Furious, I complained to Honda Corporate Headquarters. After calling Jenkins they discovered that the dealer not only had the title in hand but had sold my van without paying me. Finally, on May 17, almost a month after my first visit and numerous phone calls between Honda Corporate, American Honda Finance and the Better Business Bureau I was paid. If you're thinking of buying a Honda I strongly suggest not using Jenkins.

[Jgg7933]

I have been dealing with Jenkins Honda for over 5 years and prior to that Jenkins Hyundai of Leesburg regarding their service and have purchased my last 2 cars from there. They are TOP NOTCH! Right now, it doesn't matter where you go, most all dealerships have an "ADM" (Additional dealer Markup) on new cars as they had 5 years ago as well. The difference is when I bought my HRV 5 years ago when the salesman walked over and introduced himself, I put my hand up to the window sticker and covered the ADM sticker and advised them "I would not pay them a dime toward that" so if he wanted to continue to try to sell us a vehicle that would be the only conditions acceptable AND I was not paying MSRP. It was the end of the month and he agreed to those terms. We shopped on and we bought a car that day. TIMES AND CONDITIONS HAVE CHANGED! It's purely supply and demand and all the dealerships are in on the game. It's a BAD time to buy a new car. Usually you can walk in and say "I want to buy, You want to sell" so let's deal. That is not the case right now. It's a good time to stick with what you have and re-visit new cars when things cool off a bit. But that is just my opinion.

[jimkerr]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

Jenkins is extremely unethical. That charge above MSRP is just one of the examples. Their Hyundai dealerships in Leesburg and Ocala are the same.

My daughter ended up finding a. Good Hyundai dealer in Orlando and I found a good Ford dealer in Ocala that didn’t try to screw their customers over.

[ThirdOfFive]

Beware Jenkins Honda
On April 24th I sold them my Honda Van and they assured me that after paying off my loan balance I would receive a check in about 5-7 business days. A week went by and I decided to check with Honda Finance. They did not receive payment. When I went back to Jenkins to ask why they hadn't sent payment, they couldn't find any paperwork showing they had purchased my vehicle even though my van was posted for sale on their website. They made me fill out everything all over again. By this time my payment to the finance company was past due. Another week passed and still no money from Jenkins. Their Manager told me that they were waiting for the title and release of lien. Furious, I complained to Honda Corporate Headquarters. After calling Jenkins they discovered that the dealer not only had the title in hand but had sold my van without paying me. Finally, on May 17, almost a month after my first visit and numerous phone calls between Honda Corporate, American Honda Finance and the Better Business Bureau I was paid. If you're thinking of buying a Honda I strongly suggest not using Jenkins.
It is not just cars. It is virtually everything.

Case in point: I’ve been looking for an Epson 8550 Ecotank printer, MSRP $650.00. OfficeMax here carries the Ecotank series but don’t have any 8550’s in stock and according to the sales guy they’re as scarce as hen’s teeth. Amazon carries them…at $900 a pop and even they have a limited supply. As another poster indicated, it is “charge what the market will bear”.

I have my own ideas as to why this is happening but the simple fact of the matter is that if merchants can’t get stuff, they can’t sell that stuff, and the merchants who DO have the stuff charge more for it because they know they will get it—sometime, from someone. It sucks but that is how things work.

The merchants who gouge though often get their comeuppance. I recall the day after 9/11, a gas station rocketed their price for gasoline from something like $1.25 a gallon to an even $4.00 per gallon. With ersatz piety they claimed that they did that so that they could slow demand for gasoline and give everyone a shot at buying some, given that they thought that the terrorist attacks were going to interrupt our oil supply and thus cause a gasoline shortage. Nobody bought it—not their gas nor their Bee Ess. The guy ended up going out of business about a year later. People remembered.

[ElDiabloJoe]

We went to look at a Honda back in the 1980’s.
We asked what the additional $3,500 on sticker was and they told us due
to the demand.

We walked out of that dealership & never went to Honda again!!

EXACTLY how you handle that. When the times are tough for them and they are more desperate for business, remember which dealerships were willing to put on car-stickers what scammers they are and treat them thusly.

[CoachKandSportsguy]

WTF people? you love low prices from imported manufactured goods, you have foreign made products all over your house and in your garage. The decline in product prices vs labor prices over the last 30 years means you could buy more and more each year for your money. All due to capitalism competing for your dollar by finding the cheapest production for your dollar.

Now there is a hiccup in the economy, or China to whom the corporate executives sold their future, is now flexing their global mfg control, and you all complain? you enjoyed the relationship, have a much better life style for the capitalistic model, and now you want to complain because its has changed?

It sucks but nothing stays the same in this world, adapt but don't complain, it doesn't get you anywhere. Just adapt and spend the extra effort to do what you have to do to enjoy the last years of life

[jmpalladino]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

It is called supply and demand. Very few cars for the number of buyers who "need" to purchase a vehicle now. Also, consider the dealership. It needs to keep its doors open so it can supply the vehicles to buyers. Their volume is significantly reduced because there is limited inventory. The cost to operate is the same however, thus increase in pricing is required to pay operating costs. You can't assume it is increasing its profit. You should consider yourself lucky that you bought when there was greater inventory, rather than assuming the dealer is taking advantage of the situation. I by the way do not know the dealer, nor have any financial interest in the dealer.

[Catalina36]

The new car dealerships in Florida are ripping people off. My wife just purchased a new Subaru Forester Limited edition and saved $500.00 off sticker price. Best yet, her Subaru lease car which she just turned in had EQUITY because the value was up because of the chip shortage. The dealership purchased our buy back rights as a trade in and we had over $4000 with the trade in tax savings and the equity to put towards purchasing a new car. Bottom line is all of the used car values are up, so this is a good time to turn in your lease car and save thousands on a new car purchase.

[toeser]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!


Two years ago, we wanted to buy a new car for my wife. The model we were looking for had an additional dealer markup of around $3,000 at the dealers here. We bought the car in a north-border state for below list. I won't even bother shopping a Florida dealer anymore.

[rsmurano]

Before moving here in July, we wanted to downsize to 1 new car and 1 new golf cart. We lived in Georgia before hear and I had my dealer give me a quote for our 2 trade ins and the new Nissan. I also asked another Nissan dealer near me and the quote was very close. I called Leesburg Nissan and they gave me a quote on the 2 trade ins for $15,000 less than the other dealers. So no only did my dealer in Georgia give me $15k more for my trade ins,I also got $7k off the price of the new 2021 car which also comes with a lifetime drivetrain warranty. I have purchased 7 new Nissans from them during he last 10 years and I will be buying any new Nissan from them in the future.

[DAVES]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

I'm not defending the practice BUT, it is a matter of competition and supply and demand. This has always been true everywhere. They are selling more cars than they can get. They have overhead-fixed costs. They can lower fixed cost by laying off people. It is a hard choice to make.

As a buyer we must chose to perhaps buy a different car or if you have a car keep it.
We all know that gasoline prices are way up. I do not drive much, way less than I used to. If, I needed a car, I've not looked but I expect you can get a great deal on a new or used car that gets poor gas mileage. We go through this every time gasoline goes nuts.

Our local Chevy dealer is running radio ads that they will not sell over MSRP. My last two cars are Chevy, I've owned popular foreign cars and I am a happy Chevy customer.

We have choices.

[DAVES]

The new car dealerships in Florida are ripping people off. My wife just purchased a new Subaru Forester Limited edition and saved $500.00 off sticker price. Best yet, her Subaru lease car which she just turned in had EQUITY because the value was up because of the chip shortage. The dealership purchased our buy back rights as a trade in and we had over $4000 with the trade in tax savings and the equity to put towards purchasing a new car. Bottom line is all of the used car values are up, so this is a good time to turn in your lease car and save thousands on a new car purchase.

The chip shortage, is interesting. Modern manufacturing is just in time. You do not hold much inventory on hand. The chips are proprietary, they must pass the EPA so they cannot substitute another chip. Imagine you can't build a car because you can get a part worth at most a couple of bucks.

[Number 10 GI]

Does the salesman have a gun to your head saying that there will be one of two things on the sales contract, your signature or your brains?

[LateBoomer]

I have been dealing with Jenkins Honda for over 5 years and prior to that Jenkins Hyundai of Leesburg regarding their service and have purchased my last 2 cars from there. They are TOP NOTCH! Right now, it doesn't matter where you go, most all dealerships have an "ADM" (Additional dealer Markup) on new cars as they had 5 years ago as well. The difference is when I bought my HRV 5 years ago when the salesman walked over and introduced himself, I put my hand up to the window sticker and covered the ADM sticker and advised them "I would not pay them a dime toward that" so if he wanted to continue to try to sell us a vehicle that would be the only conditions acceptable AND I was not paying MSRP. It was the end of the month and he agreed to those terms. We shopped on and we bought a car that day. TIMES AND CONDITIONS HAVE CHANGED! It's purely supply and demand and all the dealerships are in on the game. It's a BAD time to buy a new car. Usually you can walk in and say "I want to buy, You want to sell" so let's deal. That is not the case right now. It's a good time to stick with what you have and re-visit new cars when things cool off a bit. But that is just my opinion.

a lot of dealerships are adding their own big profits on top of the price, but a lot are not. I think the point is - LOOK AROUND!! for a 90 mile drive to Clearwater, I saved $17K compared to Jenkins. it wasn't hard to make a few calls, drop a few emails to find out who is charging what

[Marine1974]

Might be cheaper to rent a car or buy a used car from a rental car company.

[LianneMigiano]

I'm no fan of car dealerships. I have to dig pretty deep into my layers of empathy to find a morsel of it to spend on them. However, I did come up with one idea.
If you have a. shiny new car showroom to pay for, and a staff of salespeople to feed, and all of the other items of overhead that come with running a business, and you have a scarcity of product to sell, then it stands to reason that you have to make more on each item you sell. Hence, a justification for the large mark-up.
Now, is that the case? I have no idea. The industry doesn't have a long history of giving a deuce for anything but skullduggery, and maximizing profits in the moment.
I doubt it's much different anywhere, but after 45 years of buying cars, I bought my first Honda 4 years ago, and I was not impressed with the way they handled the new car purchase experience, and I am very unimpressed with the way they've handled quality issues with the car itself. Not a fan of Honda. I'll never buy another one. We bought this one because DW loved it. In the future, if she loves a Honda, it will be a lease deal. They can continue to own their mistakes, instead of me.
That "J" dealership charged us $699 document fees on our car when we leased it AND THEN AGAIN when we bought out the lease!!!! There are NO DOCUMENTS that should cost $699 in his day and age of computerized forms! I could have typed the whole of those "documents" for free! I was furious, and let them now it. We loved the car - and still have it - but will not deal with those dealerships again.

[Gigi3000]

Someone posted a car sticker for a Honda Civic on Reddit the other day. The regular price was $45000 but had a mark up to $85000!!! Unsure where the.was. EDIT: IT was Hayward Honda, Hayward CA.

[OhioBuckeye]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

You know this the 2nd time I heard how unhappy someone was with this dealership. I don’t understand why so many people think foreign cars are so much better than American made cars. Even I do my homework about a dealership. I even retired from an American auto maker after 38 yrs. All cars American & Foreign are good cars but don’t buy from a certain auto maker just because Joe the next door neighbor says they’re great because he likes them, do your homework, call the BBB, they’ll tell you if they’re a good dealership. Cars are a big investment!

[AnitaKinney]

I had a similar experience in 2020 at Jenkins Mazda. They advertised an SUV with "MSRP" price- no other price was advertised. When we came in to test drive and decided to buy, the price had an additional $3500 tacked on. Said they added pin striping at the dealership and there was some kind of "pre-paid servicing contract" for detailing that was required. We refused to pay the extra $3500 so we split the difference and they gave us more for our trade-in. Then they kept us in the office for another 2 hours trying to get us to finance rather than pay cash. We had just moved here and needed a new car, so we decided to go ahead and buy rather than starting over somewhere else, and we had done research- this was the least expensive car anywhere near here for the style and options.

We will never buy from Jenkins (any brand) again. We decided this year to buy a different new car and it was cheaper to negotiate over phone and email - we Face-timed with them to actually see the car, and my husband flew to Oxmoor Ford Lincoln in Louisville, KY to complete the transaction. The paperwork was all pre-negotiated and ready when he arrived. They picked my husband up at the airport and he drove the Explorer home. To get the maximum $ for our slightly used car, we sold the Mazda to VROOM for nearly as much as we paid for it. The dealerships wanted to give us 4k less than VROOM, and selling to VROOM was an easy wonderful experience!

Granted I wouldn't buy used this same way, but it worked out great with a new car.

[LateBoomer]

well a couple things here. What's "American made" mean? Toyotas which are assembled in Kentucky, Texas, among other US plants? Hondas which are assembled in Ohio, Alabama? Nissan, many of which are assembled in Tennessee and Mississippi? Subarus made in Indiana?? Hyundais made in Alabama? Kia's in Georgia? Volswagens in TN?? BMW's in South North Carolina? Mercedes made in Alabama? You get my point? American workers...are these really foreign cars?

And American cars, so called? Lincoln MKZ is made in Mexico. Many Chevy's made in Brazil, China, Italy, among others. a lot of Chryslers made in Canada. I could go on. GM does a lot of its car-making in Mexico and other overseas plants. So are these really American car companies??


also, here's how consumer reports lists highest reliability for carmakers in 2021. this is one list of many. It's not people's mere "impression" that a lot of foreign brand cars are better (and Honda is consistently in the top 3) than American built cars in terms of reliability, it's been proven over and over again. Chevy, Chrylser, GM, Ford??? pretty much towards the bottom.

Here is Consumer Reports' ranking of the major automotive brands, according to their average reliability score:

Mazda (83)
Toyota (74)
Lexus (71)
Buick (70)
Honda (63)
Hyundai (62)
Ram (58)
Subaru (57)
Porsche (55)
Dodge (54)
Infiniti (54)
BMW (52)
Nissan (51)
Audi (46)
Kia (45)
GMC (43)
Chevrolet (42)
Volvo (41)
Jeep (41)
Mercedes-Benz (40)
Cadillac (38)
Ford (38)
Mini (37)
Volkswagen (36)
Tesla (29)
Lincoln (8)

[Shellshack]

Believe it or not I am aware of home owners in the Villages who actually sell their house for more than the advertised price. People have offered the advertised price and been told that their offer was rejected as someone actually paid over list price.
Are these evil people gauging naive buyers?
Should this be a crime? People picking on us senior citizens who can’t fend for ourselves? (Oh I forgot, the sellers were senior citizens.)

[Harry Gilbert]

starting to see articles of a impending shortage of magnesium. If this becomes real then new cars will be non existent at any price and those that are available will be priced out of this world.

one source:

Subscribe to read | Financial Times (https://www.ft.com/content/1611e936-08a5-4654-987e-664f50133a4b)

[Stu from NYC]

Why is the MSRP so low as compared to the dealer's asking price? The manufacturer knows how many vehicles they are producing and shipping to dealers. If there is a shortage, they should adjust the MSRP to reflect the supply of vehicles. I would never pay more than what the manufacturer says the vehicle is worth.

The reality is the car is worth whatever the market says it is worth.

Right now the dealers are making out like bandits but at some point the market turns.

Supply and demand strikes again.

[MrFlorida]

They can ask anything they want, but.....you don't have to buy...

[juscause]

This dealership offered me $4000 for a trade in about two years ago. The Kelley Blue Book was around $9000. I got $8200 from the Ocala dealer, and I would never go back to the Leesburg dealer. In fact, I did business with Headquarter Honda in Clermont, and had a very good experience, twice. They are highly recommended. While you are shopping, visit the. Crooked Spoon for lunch or dinner. Also excellent.

[Decadeofdave]

A lot of buyers do not see the mark-up because they buy a car based on the payment only, not total cost. A lot of sales people will ask the customer what payment are you looking for? They adjust everything to "fit" your budget.----- length of loan, choice of vehicle, etc. Voodoo math.

[Dilligas]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!
Evidently you forgot your high school economics class lessons. The American free market economy operates on supply and demand. The higher the demand, the higher the price, and vice versa. You are seeing it in home prices, food, gasoline, golf carts, and other in demand products. You ask how & why? …… because they can, and until demand drops, people will pay those prices. This condition has always been around since the war of independence.

[DAVES]

A car is not gasoline. .

Advertising a car price is not a crime.
All car prices are negotiated prices, so that may not be the final price.

The crime would be that the car is substantially different than advertised.
There are whole departments in government set up to collect taxes on cars and to inspect cars, because prices vary all over the place, not quite the same on gasoline.

At the end of the day, its just a note to self to not go to that dealership if you have to buy a car. . . and be sure to keep you current care in good working order, as that is the cheapest insurance against having to buy a new to you car.

that is all the observation should be tagged with mentally. Anything else is a waste of time and brain resources. . .

Did you see the game last night?

Re: gasoline, that is a whole different reality.
It is no longer shown on the pump. Roughly 1/3 of what you pay is taxes.

[DAVES]

The Ocala Honda motorcycle dealership is doing the same thing. I looked at a new $3,400 motorcycle (yes, it's that cheap new MSRP) and the salesman said it's $200 for shipping, $799 made up dealership fee, and a yet to be determined amount for dealer prep. Honda USA only says the $200 shipping fee is legit, as the bikes arrive assembled and need minimal set up.

I understand supply and demand, but motorcycles are toys and they had plenty on display. I will remember these mark ups when the supply lines return to normal and these guys are begging us to buy motorcycles at 20% below MSRP.

To add insult to injury they refuse to service Honda motorcycles that are over 10 years old. So one could pay 28 grand for a Goldwing and they would not fix it after 10 years.

Would not fix it if 10 years old. Sadly, that can be common. I used to have a boat. Same sort of thing. The issue is parts, surprises, oh I forgot I cross threaded the aluminum spark plug hole. People who do not or cannot pay a bill, they can take your property.
It is a a mess to do, the customer will of course post complaints and if the customer allows the repair shop to seize the property, they know they owe more than the item is worth.

[DAVES]

starting to see articles of a impending shortage of magnesium. If this becomes real then new cars will be non existent at any price and those that are available will be priced out of this world.

one source:

Subscribe to read | Financial Times (https://www.ft.com/content/1611e936-08a5-4654-987e-664f50133a4b)

We tend to look at one issue at a time. Inflation, the CPI consumer price index is now up 5.8%. I do not know but I think it does not include fuel or housing. No shortage of interesting financial news. Copper is way up in price and electric cars use like 10x the copper as a gasoline powered car. What will happen-beats me. If, I knew I would know exactly what stocks to buy

[DAVES]

Evidently you forgot your high school economics class lessons. The American free market economy operates on supply and demand. The higher the demand, the higher the price, and vice versa. You are seeing it in home prices, food, gasoline, golf carts, and other in demand products. You ask how & why? …… because they can, and until demand drops, people will pay those prices. This condition has always been around since the war of independence.

War of independence? I seem to recall a joke about Adam and Eve. Slight spin by me.
Eve picked the apple and tried to sell it to Adam who asked what is a nickle. There is a tree full and I was here first.

[vintageogauge]

I bought a new car 6 months ago, very few were available at any of the dealerships. I am eligible for the GM employee family discount and that is what I paid for the car. Before I went to the dealer I got an offer for the car I was driving from Carvana and told the dealer that if they matched the Carvana price they can have it as a trade which they did. Now I'm set for a few years and the car I bought is worth more than I paid for it, at least temporarily.

[vettman01]

All of the Jenkins dealerships rip you off if you let them. If you tell the salesperson that the added value sticker is the rip off sticker and to rip it off and we will negotiate from the MSRP price they will do it. I have purchased 3 cars from them and it worked every time. Always go in with an out the door price in your mind. This price includes everything you will pay.

[frose]

wait until you see how bad this is going to get.

[inda50]

I think all this will eventually come back to haunt the manufacturer. Many people already miss trust car makers before the rip-offs, this will only add fuel to the fire.

What I think can happen, car makers will sell direct to the public and cut out the unscrupulous dealers the public hates. Cars have already become more expensive due to all the safety regulations, gadgets and fancy extras. It may turn out to be some kind of a subscription model where they will replace or exchange your car for time to time. Car makers are smart. They are tired of the bad rap from some dealers and have to protect their brands. Do manufacturers really need the bad rap they get from some dealers ?

Tesla sells directly to the public. Maybe more will follow or I'm sure some executive will figure something out to gain market share. I just hope it's not China.

[rde3036]

I've purchased 5 Hondas from the Leesburg and Ocala Honda dealers since 2007 for my wife and I and have never had a problem negotiating what I felt was a good deal.

That being said a dealer will definitely try to take advantage of you if you are not prepared.

[2newyorkers]

I was at Philip's Toyota in Leesburg just having maintenance work done on my car and one of the salesman said they only had about 10 cars in inventory.

[tvbound]

The reality is the car is worth whatever the market says it is worth.

Right now the dealers are making out like bandits but at some point the market turns.

Supply and demand strikes again.

Nothing new, it really is as simple as what you've just said. It is interesting to see so many negative posts regarding a certain named dealership though, particularly since it looks like they sell a few different brands.

[frose]

it's 7$ a gallon right now in california,. it won't be long here.

[Laker14]

it's 7$ a gallon right now in california,. it won't be long here.

$7.50+ a gallon in Gorda CA...a super toney area along the Big Sur, with few gas stations.
Average price in CA is around$4.50, which is still a lot, but probably not the demise of America as we knew it.

[Laker14]

wait until you see how bad this is going to get.

I can't wait. I want to read your predictions. Please enlighten me.

[Laker14]

I don't think this is a grand time to be a car dealership. They have bills to pay, and the meter runs on those bills everyday, and when your supplier only can send you a few cars at a time, you have to try to make as much as you can on each car. As a consumer you have the right to not buy. You have the right to complain about how much it costs to buy, but what's the dealer supposed to do? Sell you a car for 10K less than he could get selling it to someone else? As a consumer, unless money is dirt to you and you just don't need to care, this is a good time to hang on to your current car. If you are up against the wall having to decide whether to sink money into your old car to keep it going, maybe this is a good time to just do that.
It's not a "rip-off" if you know ahead of time what the cost will be. You can, in the immortal words of Nancy Reagan, "just say 'no'".

[almondz]

I understand that Jenkins now owns Honda of Ocala also. He's buying up dealerships. We just took ours to Clermont for service because of Jenkins reputation.

[blueash]

///

[Villages Kahuna]

It’s called the Law of Supply and Demand.

Supply chain interruptions have severely curtailed the ability of car manufacturers to produce anywhere near the number of vehicles that could be sold. With that real constraint, increased prices are the only factor that will ‘equalize’ the imbalance between supply and demand. As much as you may be offended, it’s pretty much Econ 101.

[Northerner52]

Jenkins is BAD. I was told Seniors Vs Crime have suggested people stay away from them.
I had a similar experience with Jenkins here. Their "market adjustment" price was absurd. I saved $17K by buying in Clearwater. I would never go to Jenkins. They are just fleecing people.

It's not a Honda issue - I've owned three of them in the last 6 years and purchased in Tampa. Always got a fair price.

It's a Jenkins issue. All of their dealerships here. Honda. Hyundai. Kia. Mazda. Nissan. All of them. they are taking advantage of stupid people with money (or just stupid people who are willing to take out big loans for cars up here).

I literally got a Genesis in Clearwater at MSRP. the same car without an additional $17K for the same car down here just 2 months ago. My jaw must have literally dropped when the dealer quoted me $83,000 for a car that the MSRP was $67,500. AND gave me far less for my trade-in than even Kelley Blue Book. They tried to rip me off. We just walked out. 2 days later, I sent a copy of the invoice i actually paid to Fitzgerald Genesis in Clearwater to the salesman and the manager and told them that this is how honest dealers operate.

again, it's a Jenkins thing. and probably others in the area too, but all the Jenkins places were doing the same BS with the heavily marked up prices

[askcarl]

Inventories are down, supply slow in showing up. You'll be lucky to get MSRP on any new car. Gone, for now, are the days of bargining below MSRP.

Ask for MSRP, zero add ons, next one off the delivery truck. You might wait a while but you avoid Market adjustments, window tinting, etc. Ask for any incentives or rebates. Those belong to the customer. However, many dealers won't mention them to you. Look outside of the local area. I wanted a '22 Honda Insight or a '22 Hyundai Ioniq for max mpg/max range under $30k. I emailed every Honda/Hyundai dealer in Central Florida. It takes patiences and a phone that blocks incoming numbers. They are persistent at calling back often.

To see just how Out of Whack car sales are, check out used car pricing. Many stories of people getting more than their original cost for trade-Ins. Used cars close to New car pricing. Crazy.

Good Luck.

Carl

[Kelevision]

You guys all act as if car dealerships are just now starting to rip people off. Everywhere, all of them do that. It’s more the person you’re dealing with and less the dealership itself. It’s one of my least favorite things to do EVER. I always feel like I’m being taken advantage of. They don’t call sleazy people used car salesmen for nothing. PS. I’ve never bought a car in Florida, yet have had nothing but horrible experiences.

[LateBoomer]

I don't think anyone is doubting that "supply and demand" are at work here. Or that "nobody is holding a gun to your head" to make you buy a car , isn't a truism. It is. I think what the thread about is that one auto group in particular in this area is really running some deceptive practices (eg, won't post the price of most of the new cars on its website on purpose, but then smacking you with a $7,000-$20,000 add on after you get there to find out what the price is) and people should be aware. I do think it's related to this "TV is full of dumb old people with money" attitude, which is sad.

Unless you are desperate, I would wait it out. but at minimum, pick up the phone and shop around in the State. You can still find honest dealers and prices. but I would stay away from the local dealers yes.

[Luggage]

There are two gas stations coming out of the Orlando airport that charged at least a dollar a gallon more!

[Luggage]

Most people don't realize by companies are here to make a profit. For at least 25 or 30 years auto dealers have been struggling and I know that's been hard to understand with regulations, semi-fixed prices and high monthy fixed costs put on by manufacturer's demands to have nice showrooms. This includes having coffee bars computers for us to use and internet Wi-Fi. No I am not in the business but I am in marketing and look at these things seriously. The average profit for a new car at least price is eight to 14%. That's about 2 to $3,000 and remember all of the costs including salesman's commission and electricity and rent an office workers come out of that profit. The new car dealers actually sell cars at a discount in the past so they can get your trade in where they can make four to $5,000 much more easily. And they also think about 70% markup on their service if you look at the daily rates for the hourly labor you'll see it's now over $100 at most dealerships, now you know the guy changing the tires is not getting that per hour but probably about 20 or 25 bucks. The simple solution is to buy a used car that's two or three years old because there's about 10 million of them available on the internet. If you going to buy a car with a $10,000 dealer added markup as they say a fool is soon parted with their money. How much there are very rich villager who doesn't care anymore and I'm sure they're quite a few of them around here that would probably brag that they spend $10,000 over markup price

[Mark1976]

I bought my Hyundai in Clermont for that reason. $17k less for the same thing.

[mrf0151]

I shopped Jenkins a couple years ago. They wanted some crazy $2000.00 package charge on top of the MSRP. They would not budge.
I went down the street to Phillips and what a breath of fresh air compared to Jenkins.
Jenkins lost, Phillips won.

[Andyb]

Only the rich are buying now. So much for the middle class. All this could have been avoided.

[mastergolfer]

Business is business, no what you want to pay, do your homework and wait to someone takes your offer. Myself, I love the art of the deal.

[Micki]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

They’re just greedy and evil. I know from personal experience.

[Spsmith444]

I recently (last 2 months) purchased a new Subaru Outback for my wife and a new Honda Ridgeline for me. In both cases I paid MSRP (sticker) + $300 for dealer. I shopped around including 3 different states. I have purchased dozens of new cars over the past 30+ years. This is the 1st time I paid sticker but I got very good price for my trade-in. I have no remorse.

[Pairadocs]

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

Just my opinion/understanding of the words "price gouging". I could be mistaken but, as I understand it, to be labeled "gouging", there would have to be no alternatives; it would be an item you must have to sustain life, and, that no alternatives exist. In this case the person can just "vote" with their feet, walk to the next dealer or, walk away completely, or, begin getting bids on having the existing vehicle repaired are a few alternatives I do believe some may be accepting this due to the shortage of USED cars to choose from also. Not long ago our grown children were finally successful in purchasing a home buy adding more and more $$$$ ABOVE the valuation... the demand greatly out-stripped the supply !

[Pairadocs]

There are two gas stations coming out of the Orlando airport that charged at least a dollar a gallon more!

Yes, they are quite "famous" for that.... LOL ! Most know by now, but, it must "catch" them a few "suckers".... must return rental full and very little time before a flight for instance ? It must pay, or, they would switch to a different business format ! Hard to dodge and weave the bad practices these days... virus made it even worse if that is possible !