That didn't last long, CrackerBarrel does a "New Coke".

[BrianL99]

.... ooops


Cracker Barrel will go back to old logo after conservative backlash (https://www.nbcnews.com/business/business-news/cracker-barrel-logo-rcna227389)

[ThirdOfFive]

Dumping the old guy in the chair was a symptom, not the cause of anything.

[retiredguy123]

Good decision. The next step should be to fire the CEO.

[shaw8700@outlook.com]

If the food was good then nobody would care about this logo change. But it’s not. Either go back to the cooking methods you used to have or get out of the business.

I was listening to one of my favorite podcasts and they said that the cards that come with the peg games was going to change to a more sympathetic language. SMH

[GreggC69]

People these days get triggered by having 4 pegs left and being labeled an "eg-no-ra-moose" !! We are becoming way too soft!

[HappyTraveler]

People these days get triggered by having 4 pegs left and being labeled an "eg-no-ra-moose" !! We are becoming way too soft!
Yes, good grief, what people get worked-up about. Plenty of what they're whining about doesn't amount to a hill of beans.

This Cracker Barrel nothingburger is firmly in the category of a First World "problem".

Imo, their business was antiquated and needed an update. I didn't study the details of what they're doing but, it needed help.

[Caymus]

I wonder if they have a warehouse full of "new" signs.

[tophcfa]

Glad they went back to staying with tradition. Reminds me of the defeated controversy to change the official flag of the state of Maine. The young folks that have migrated north into Maine, from Boston and other northern urban areas, tried to get the flag changed from its long standing logo that represented the states roots of agricultural and fishing. Although we’re not from Maine, we travel there occasionally and were happy to learn the effort to change the flag was defeated.

[Annie66]

Yes, good grief, what people get worked-up about. Plenty of what they're whining about doesn't amount to a hill of beans.

This Cracker Barrel nothingburger is firmly in the category of a First World "problem".

Imo, their business was antiquated and needed an update. I didn't study the details of what they're doing but, it needed help.

I agree with your 1st two paragraphs. Can't say much about the last one since it's been ages since we had a meal there. IMO, this is an example of the hysteria that can be generated by a few idiots and their followers on the internet about a subject that is rather meaningless.

[Ea327]

Did they stop the interior remodel also? I hope so.

[Retiredsteve]

If the food was good then nobody would care about this logo change. But it’s not. Either go back to the cooking methods you used to have or get out of the business.

I was listening to one of my favorite podcasts and they said that the cards that come with the peg games was going to change to a more sympathetic language. SMH What language was on the peg game? As far as I remember it was only numbers or is that made up? If you had a business that was losing sales what would you do to solve it? I, for the life of me, cannot understand how changing the logo proved they were "woke", whatever that is.

[BrianL99]

Yes, good grief, what people get worked-up about. Plenty of what they're whining about doesn't amount to a hill of beans.


IMO, this is an example of the hysteria that can be generated by a few idiots and their followers on the internet about a subject that is rather meaningless.


A $94M loss is "meaningless" ?

The effect "generated by a few idiots and their followers on the internet" is amazing.

[Ray Greene]

A $94M loss is "meaningless" ?

The effect "generated by a few idiots and their followers on the internet" is amazing.
Doesn’t the Gulf of Mexico have nostalgia?

[dewilson58]

Yes, good grief, what people get worked-up about. Plenty of what they're whining about doesn't amount to a hill of beans.

This Cracker Barrel nothingburger is firmly in the category of a First World "problem".

Imo, their business was antiquated and needed an update. I didn't study the details of what they're doing but, it needed help.

:BigApplause:

[dewilson58]

Like Mr. Happy said, a nothingburger.

The stock was up 6% yesterday, and up another 6% in pre-market.

That was a quick $$$$$.

[G.R.I.T.S.]

.... ooops


Cracker Barrel will go back to old logo after conservative backlash (https://www.nbcnews.com/business/business-news/cracker-barrel-logo-rcna227389)

It was customer backlash not “conservative.”

[Bill14564]

It was customer backlash not “conservative.”

I doubt that very much but there is no way to prove it.
- Hard to know the leanings of those who sold the stock
- Hard to know whether the stock was sold in retaliation for the logo or in anticipation of a drop followed by a rebound
- Don't know if the signs had changed on a significant number of stores; those driving up and down I95 (the customers) may have had no idea at all the controversy was happening
- Ten days of sales doesn't seem like long enough to draw any conclusions

The claimed reason for changing the logo was valid - it will be more recognizable for poor eyes and on small screens. I don't recall reading any reason for the outcry other than, "they changed something!" Honestly seems like the second manufactured controversy in two months, more like an attempt at a distraction.

[Topspinmo]

Yes, good grief, what people get worked-up about. Plenty of what they're whining about doesn't amount to a hill of beans.

This Cracker Barrel nothingburger is firmly in the category of a First World "problem".

Imo, their business was antiquated and needed an update. I didn't study the details of what they're doing but, it needed help.

IMO Been mismanaged for decades, looks like nothing changed? I alway found it funny when few times I went there at little after noon and half their menu was off table cause they ran out. Ran out before the day wasn’t even half over. I always found the restaurant set up was very noisy.

[Topspinmo]

I doubt that very much but there is no way to prove it.
- Hard to know the leanings of those who sold the stock
- Hard to know whether the stock was sold in retaliation for the logo or in anticipation of a drop followed by a rebound
- Don't know if the signs had changed on a significant number of stores; those driving up and down I95 (the customers) may have had no idea at all the controversy was happening
- Ten days of sales doesn't seem like long enough to draw any conclusions

The claimed reason for changing the logo was valid - it will be more recognizable for poor eyes and on small screens. I don't recall reading any reason for the outcry other than, "they changed something!" Honestly seems like the second manufactured controversy in two months, more like an attempt at a distraction.

Well when you slap you’re customer base it face don’t play dumb when the abandonment comes.

[airstreamingypsy]

Manufactured outrage to distract from real things happening.

[Bill14564]

Well when you slap you’re customer base it face don’t play dumb when the abandonment comes.

Did they slap their customer base in the face?

Was there any abandonment from the customer base? Stock was sold but was there any abandonment at all?

See my points in the post that you quoted.

[Tvflguy]

I heard the news when I WOKE up.

So apparently CB had learned from Bud Light and such.

Haven't been to a CB in many years. We have avoided most places that use processed foods and lots of sodium etc. We try to be judicious with our food consumption re ingredients and nutrition. Too much GMO, oils. So CB is definitely off our list. Even before the 're-branding'.

[MrFlorida]

" If it ain't broke, don't fix it "

[BrianL99]

I agree with your 1st two paragraphs. Can't say much about the last one since it's been ages since we had a meal there. IMO, this is an example of the hysteria that can be generated by a few idiots and their followers on the internet about a subject that is rather meaningless.

It was customer backlash not “conservative.”

Well when you slap you’re customer base it face don’t play dumb when the abandonment comes.


When you have a chance, please post some examples of "customer backlash or abandonment".

The entire episode lasted less than 1 week. How much did revenue at the restaurants loose during that period? How many "customer demonstrations" occurred at restaurants?

Did anyone see any news reports, interviewing regular customers, who said they weren't going to eat there any longer?

... I didn't think so.

This was purely a cultural phenomena and insight into the power of social media.

It's always humorous to read posts on ToTV, denying the power of social media and other cultural dynamics ... yet ToTV is nothing more than a microcosm of the larger world of social media.

[GATORBILL66]

Did they stop the interior remodel also? I hope so.

The country stores and rocking chairs will stay also!

[Snakster66]

Will they now rebrand it, "Cracker Barrel Classic"?

[OrangeBlossomBaby]

What language was on the peg game? As far as I remember it was only numbers or is that made up? If you had a business that was losing sales what would you do to solve it? I, for the life of me, cannot understand how changing the logo proved they were "woke", whatever that is.

It didn't. It was made up nonsense that some people used to create diversions and divisions. "Woke" people didn't care about this, it wasn't a "thing" to them.

Especially when you realize the ORIGINAL Cracker Barrel sign, had no logo at all. It was just the words "Cracker Barrel Country Store" on the side of the building. That logo was added a decade later, so removing it would just be returning it to its original roots from over 50 years ago.

[OrangeBlossomBaby]

I agree with your 1st two paragraphs. Can't say much about the last one since it's been ages since we had a meal there. IMO, this is an example of the hysteria that can be generated by a few idiots and their followers on the internet about a subject that is rather meaningless.

Bingo.

[kingofbeer]

I heard the news when I WOKE up.

So apparently CB had learned from Bud Light and such.

Haven't been to a CB in many years. We have avoided most places that use processed foods and lots of sodium etc. We try to be judicious with our food consumption re ingredients and nutrition. Too much GMO, oils. So CB is definitely off our list. Even before the 're-branding'.
Bud light is selling good. Michelob Ultra sales are thru the roof. All of them anti-woke nuckleheads are drinking Mexican Modelo beers now and eating nachos.

[kingofbeer]

Bud light is selling good. Michelob Ultra sales are thru the roof. All of them anti-woke nuckleheads are drinking Mexican Modelo beers now and eating nachos.
I love the biscuits and fried chicken in Cracker Barrel. To me the store is just a dusty waiting area. I like looking at the candy and unique sodas that they have.

[Barkriver]

The immutable, ignorant shallowness that elevates a logo change into one that an American president feels compelled to seriously weigh in on, makes me want to go back to bed and pull the sheets over my head. We are doomed.

[Caymus]

Manufactured outrage to distract from real things happening.

Which real things? All-time highs in the markets?

[Topspinmo]

When you have a chance, please post some examples of "customer backlash or abandonment".

The entire episode lasted less than 1 week. How much did revenue at the restaurants loose during that period? How many "customer demonstrations" occurred at restaurants?

Did anyone see any news reports, interviewing regular customers, who said they weren't going to eat there any longer?

... I didn't think so.

This was purely a cultural phenomena and insight into the power of social media.

It's always humorous to read posts on ToTV, denying the power of social media and other cultural dynamics ... yet ToTV is nothing more than a microcosm of the larger world of social media.


I’ve got one example…. ME. They been closing stores for few years IMo due to mismanagement. Imagine that restaurant running out item on menu in middle of day. I could care less about logo changes. If management not managing it makes no difference.

[Pugchief]

The entire episode lasted less than 1 week.

Because 1 week was how long it took for the C suite to realize they made a mistake and reverse course.

How much did revenue at the restaurants loose during that period?

In a week? Who cares. The stock tanked. That's what caught management's attention. That, and the extreme backlash on social media.

This was purely a cultural phenomena and insight into the power of social media.

Exactly. If you don't understand this, the whole thing doesn't make sense.


"Woke" people didn't care about this, it wasn't a "thing" to them.

It's not about woke people caring about the peg game. Woke people probably don't eat at CB. It's about anti-woke people being sick and tired of having things they like cancelled, woke-ified, or turned into politically correct nonsense because everyone is too easily offended.

[Dlpdo]

I believe the inability to accept change in these comments just demonstrates the average age of the people commenting on here.

[Jhrath7@gmail.com]

Got that right

[Bill14564]

It's not about woke people caring about the peg game. Woke people probably don't eat at CB. It's about anti-woke people being sick and tired of having things they like cancelled, woke-ified, or turned into politically correct nonsense because everyone is too easily offended.

I think I wasn't paying enough attention. Just who was it that became offended and what were they offended by?

[Bwanajim]

Sorry people are tired of this woke BS. That's what killed Bud Light. That's exact reason Cracker Barrel stock dropped 12% one day.

[Bwanajim]

To everyone saying the logo change had nothing to do with it, just the food sucked. Then why did the stock drop 12% the day they announced the change??

[asianthree]

One reason the lattice needed to go, was filth. Rough wood stained dark, harboring all kinds of dust, dirt, bugs. No matter how it was cleaned, look closely it was gross.

My mom refused any table near the walls of lattice, eventually some restaurants put the Knick knacks behind glass, so that spiders had a harder time hiding.

Extra protein added to breakfast like a spider catapulting to your table, free of charge. We haven’t eaten in a CB for 4 years, mainly the food was horrible, but the interior was very offensive with hard to keep clean stuff.

[Eg_cruz]

What language was on the peg game? As far as I remember it was only numbers or is that made up? If you had a business that was losing sales what would you do to solve it? I, for the life of me, cannot understand how changing the logo proved they were "woke", whatever that is.
I think you need to look up the reason beside the Cracker Barrel remodels and the agenda from the CEO.
The peg game said you should be embarrassed if you left 4 or more. We always make fun with it.

[Kelevision]

Everyone who’s “worked up” about why people are “worked up” about NOT liking the logo ( if that’s even a thing) are hilarious because YOU’RE DOING THE EXACT SAME THING…. Lol Nobody is complaining about the logo. It’s the companies way to get in the news to draw attention, to get more customers. The only actual people worked up, are the ones who didn’t want the logo change. Personally, I couldn’t care less about any logo

[Lisanp@aol.com]

Were on a road trip this past weekend and stopped at 7:20pm on Saturday. After waiting 30 minutes for a table (pretty standard), we were told they were out of Chicken and Dumplings, Fried Chicken (the entree of the day BTW), and Pot Roast. When I questioned "is this typical?" the servers response was "Yes, on a Saturday. We close at 10 and don't want to throw stuff away" Really? So, you are extremely busy and have a 30-minute wait for a table, are open for over 2 more hours, and you don't wish to serve what the customer would like to eat? Oh, and they didn't have corn bread either so I said what is the excuse there as it only takes 20 minutes to bake a muffin and her response was "no, it takes 30 minutes and then they have to cool". This was a 4-star server
IMO, Cracker Barrel has much bigger issues then the Denny's logo snafu!

[rickaslin]

Good decision. The next step should be to fire the CEO.

Agree , how can the CEO keep her job after costing them millions of dollars because of a decision she made. !!

[CoachKandSportsguy]

certain "active" investors sold the stock in a reaction to get out prior to similar financial results to other "woke" interpreted corporate actions, which have backfired with slowing sales by its customer base. This type of investment reaction is very normal in today's environment. Knowing your customer base is extremely important. . and investors who have factored company's customer base would expect that this announcement might affect their customer base in a negative way.

shoot first, ask questions later. .

The "active" investors know who the CEO is, know the customer/consumer sensitivities by company, and have sales and profit projections which provide a present and future value of the company, sold enough shares into a balanced supply/demand moment to move the stock lower. . . that is all. . nothing more, nothing else. .

simple as that. .

[OrangeBlossomBaby]

Everyone who’s “worked up” about why people are “worked up” about NOT liking the logo ( if that’s even a thing) are hilarious because YOU’RE DOING THE EXACT SAME THING…. Lol Nobody is complaining about the logo. It’s the companies way to get in the news to draw attention, to get more customers. The only actual people worked up, are the ones who didn’t want the logo change. Personally, I couldn’t care less about any logo

And of course the people worked up about the change, didn't take even a peek at the history of the logo. If they had, they would've learned that the barrel and Uncle Herschel didn't appear on their sign until TEN YEARS after they first opened for business.

So did they start out "woke?" Or is this whole "go woke and go broke" just a lot of gullible people believing what some twitter trolls post on social media?

[justjim]

I suppose people thought CB was changing lanes (and perhaps they were) with a new logo and store decor. What would be next? Perhaps bankruptcy! Good to know that probably won’t’ happen because it’s hard to find country food anywhere any more. To each their own. Fore.

[MorTech]

I like her DEI clown costume glasses...Now if she would wear a red rubber nose it would be perfect.

Who appointed her CEO? Who appointed the BoD? How are any of these goofs qualified?

[BrianL99]

I’ve got one example…. ME. They been closing stores for few years IMo due to mismanagement. Imagine that restaurant running out item on menu in middle of day. I could care less about logo changes. If management not managing it makes no difference.

Unrelated to the discussion.

The change in logo didn't affect your decision to patronize the business, by your own admission.

[tophcfa]

I’m confused on why the logo, and backlash against changing the logo, has anything to do with “Woke” or politics. The logo has nothing to do with race, religion, sexual orientation, etc…. It’s just an older gentleman sitting in a rocking chair with his elbow resting on a barrel. How could that possibly offend someone? In my opinion, this is just a generational difference. Older folks, who generally don’t like change, and are a staple patron of the establishment, prefer things to remain unchanged. Apparently, the management of the establishment thought a more generic logo would attract a younger clientele and wouldn’t turn off their long time customers, and they were wrong. Personally, I couldn’t care less what their logo is, as long as they continue to let travelers spend the night sleeping in their vehicle in their parking lot. Over the years, I’ve saved a lot of money on hotels by sleeping in the back of my truck, with the cap on, in their parking lot. In return for using their parking lot, I always grab a meal and coffee to go, so it works for both parties.

[MorTech]

DEI/Wokeism is literally the triumph of emotion over reason. It is the depreciation of rational adults and the elevation of bumbling over-grown clownish and frivolous children. This situation is just the logical outcome of "Equality".

[Bill14564]

DEI/Wokeism is literally the triumph of emotion over reason. It is the depreciation of rational adults and the elevation of bumbling over-grown clownish and frivolous children. This situation is just the logical outcome of "Equality".

Any chance of explaining how that relates to the simplification of a logo to make it more identifiable on today's small screens? Or is that simply the fallback accusation when there is no other explanation for feigned outrage?

[BrianL99]

I’m confused on why the logo, and backlash against changing the logo, has anything to do with “Woke” or politics.

... Older folks, who generally don’t like change, and are a staple patron of the establishment, prefer things to remain unchanged. Apparently, the management of the establishment thought a more generic logo would attract a younger clientele and wouldn’t turn off their long time customers, and they were wrong.

.

Except that wasn't what happened.

[Haggar]

Dumping the old guy in the chair was a symptom, not the cause of anything.

Dumping the old guy was in line with their trying to appeal to a younger population. That's why they redid stores to try to open them up, make them brighter, remove
the excess memorabilia. When it is broke you make changes. You can't keep doing the same things and hope that things will change. Kudos to management - some things work, some things don't.

[Pugchief]

DEI/Wokeism is literally the triumph of emotion over reason. It is the depreciation of rational adults and the elevation of bumbling over-grown clownish and frivolous children. This situation is just the logical outcome of "Equality".

Not to split hairs, but I think you meant EQUITY. Equality is good; it allows everyone an equal opportunity. Equity guarantees equal outcomes, often to the detriment of some of the parties.

[CoachKandSportsguy]

The customer base is typically older who like country cooking/food. The "perceived" change removed the older part of the logo, which people interpreted as offending the current customer base, which when similar behavior has happened at other business lately, has not met expectations. . The new CEO came from Taco Bell, and the founder was interviewed and questioned how a Taco Bell CEO understood country cooking?

The country cooking older customers tend to be much more conservative than other customer bases, and then the extrapolation occurred to include "woke" as the action against the older customers. . yes, looking at us!

here's her corporate history: How I Got Here Julie Masino (https://www.yum.com/wps/portal/yumbrands/Yumbrands/news/company-stories-article/how+i+got+here+julie+masino)

So she made the same mistake hundreds of executives make: I did X at my prior company which was very successful, I will do X again at the next company expecting the same success. She made a mistake, quickly owned up to it, changed the logo back, and learned she needs to focus on the actual part of the business which customers like.

not worth my time nor energy beating this horse any deader. .