9/11 Gesture of Respect from Budweiser

[quirky3]

This TV spot was aired only once, shortly after 9/11/2001. Budweiser didn't want to make any money from it - they just wanted to show respect for all those who were impacted by 9/11.
http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3 DJ3eQmzw6n3k%26feature%3Dshare&h=nAQAsS9l7AQBnkTU2OJjFVNNNRpfkv7iOuWY5Ti6FLC9Y6A

[HelenLCSW]

Very touching --thanks for sharing.

[birdawg]

Beautiful

[2BNTV]

Classy and a moving tribute.

[D&Lsunfun]

can't watch this without a tear, or a full sob.
thank you for sharing this video.

[jpharmat]

Just saw it now during the Steelers game. Very touching... makes me cry.
We will never forget.

[eweissenbach]

This TV spot was aired only once, shortly after 9/11/2001. Budweiser didn't want to make any money from it - they just wanted to show respect for all those who were impacted by 9/11.
http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3 DJ3eQmzw6n3k%26feature%3Dshare&h=nAQAsS9l7AQBnkTU2OJjFVNNNRpfkv7iOuWY5Ti6FLC9Y6A

Just saw it on the Chiefs game and it is touching. Call me a skeptic, but I would not be confident that Budweiser didn't want to make any money from it. After all they didn't have to identify the company. That is what is called an image enhancer in the ad biz, and it is designed to get the company good-will, and in turn additional business.

[quirky3]

OK. "You're a skeptic". :laugh:

They touched my heart, and helped me process something unimaginable. They won my goodwill for sure.

[Mikeod]

Did you notice this version has the new tower in the background when the horses kneel?

[TednRobin]

Loved it, thanks for sharing.

[villagegolfer]

Just saw it on the Chiefs game and it is touching. Call me a skeptic, but I would not be confident that Budweiser didn't want to make any money from it. After all they didn't have to identify the company. That is what is called an image enhancer in the ad biz, and it is designed to get the company good-will, and in turn additional business.

Well, even big companies have humans working there that might want to show a little empathy.

[eweissenbach]

Well, even big companies have humans working there that might want to show a little empathy.

I don't (didn't) question that they showed empathy, nor that they made a patriotic and humanitarian gesture. My only contention is that the profit motive was still in play, which is not an evil or even bad thing. As a retired marketing manager with a Fortune 500 company, I am keenly aware of how you use any ethical means at your disposal to create a marketing edge, or to solidify and enhance your brand. The Clydesdales are unquestionably an Anheiser Busch icon and when used in any positive way they create good will for the company. Good on em!