It was customer backlash not “conservative.”

I doubt that very much but there is no way to prove it.
- Hard to know the leanings of those who sold the stock
- Hard to know whether the stock was sold in retaliation for the logo or in anticipation of a drop followed by a rebound
- Don't know if the signs had changed on a significant number of stores; those driving up and down I95 (the customers) may have had no idea at all the controversy was happening
- Ten days of sales doesn't seem like long enough to draw any conclusions

The claimed reason for changing the logo was valid - it will be more recognizable for poor eyes and on small screens. I don't recall reading any reason for the outcry other than, "they changed something!" Honestly seems like the second manufactured controversy in two months, more like an attempt at a distraction.

IMO Been mismanaged for decades, looks like nothing changed? I alway found it funny when few times I went there at little after noon and half their menu was off table cause they ran out. Ran out before the day wasn’t even half over. I always found the restaurant set up was very noisy.

Well when you slap you’re customer base it face don’t play dumb when the abandonment comes.

Manufactured outrage to distract from real things happening.

Did they slap their customer base in the face?

Was there any abandonment from the customer base? Stock was sold but was there any abandonment at all?

See my points in the post that you quoted.

I heard the news when I WOKE up.

So apparently CB had learned from Bud Light and such.

Haven't been to a CB in many years. We have avoided most places that use processed foods and lots of sodium etc. We try to be judicious with our food consumption re ingredients and nutrition. Too much GMO, oils. So CB is definitely off our list. Even before the 're-branding'.

" If it ain't broke, don't fix it "

When you have a chance, please post some examples of "customer backlash or abandonment".

The entire episode lasted less than 1 week. How much did revenue at the restaurants loose during that period? How many "customer demonstrations" occurred at restaurants?

Did anyone see any news reports, interviewing regular customers, who said they weren't going to eat there any longer?

... I didn't think so.

This was purely a cultural phenomena and insight into the power of social media.

It's always humorous to read posts on ToTV, denying the power of social media and other cultural dynamics ... yet ToTV is nothing more than a microcosm of the larger world of social media.

The country stores and rocking chairs will stay also!

Will they now rebrand it, "Cracker Barrel Classic"?

It didn't. It was made up nonsense that some people used to create diversions and divisions. "Woke" people didn't care about this, it wasn't a "thing" to them.

Especially when you realize the ORIGINAL Cracker Barrel sign, had no logo at all. It was just the words "Cracker Barrel Country Store" on the side of the building. That logo was added a decade later, so removing it would just be returning it to its original roots from over 50 years ago.

Bingo.

Bud light is selling good. Michelob Ultra sales are thru the roof. All of them anti-woke nuckleheads are drinking Mexican Modelo beers now and eating nachos.

I love the biscuits and fried chicken in Cracker Barrel. To me the store is just a dusty waiting area. I like looking at the candy and unique sodas that they have.