Originally Posted by Randy Gray (Post 1777700)

Below is an article about LEGO. As a retired firefighter I think the 4 million dollar donation is great, but what the heck has the firefighters done so wrong to not support them? I believe I have bought my last LEGO products.


LEGO Scales Back Marketing on Police and White House Toys, Donates $4 Million to Fight Racism

Samson Amore
The Wrap June 4, 2020

This week, we’ve seen a lot of corporations make statements about how they support the fight for racial justice. Some of them have made donations here and there, and they refrained from posting to social media on Blackout Tuesday. But few went as far as The LEGO Group did in putting its money where its mouth is, following the death of George Floyd at the hands of four police officers.

On Tuesday, websites that receive affiliate marketing money to promote LEGO toys got an email from marketing service Rakuten, according to The Toy Book. “In light of recent events, LEGO has requested the below products to be removed from sites and any marketing ASAP,” read the email, which included a list of 31 sets that depicted scenes with police, firefighters, and the White House.

This sparked a bit of confusion at first, as some wondered if LEGO was stopping the sales of its sets. That’s not the case, as a statement from the company later clarified.

“We would like to clarify that we have not removed any sets from sale,” read the statement sent to SheKnows. “The misunderstanding is the result of an email that was sent on our behalf to members of our affiliate marketing program. The intent of the email was to ask that they pause promoting and marketing a selection of LEGO products on their sites. We paused all marketing across our own social channels earlier this week in response to the tragic events in the U.S. We regret any misunderstanding and will be clearer about our intentions in the future.”

The pause was meant to last only one day, a spokesperson told us. But the company is making a more lasting commitment to the cause, to the tune of $4 million.

“There is no place for racism in our society,” LEGO’s statement said. “We stand with the Black community against racism and inequality. Our mission is to inspire and develop the builders of tomorrow, and that includes inspiring them to be tolerant, inclusive and kind. There is more to do and as one small step, we are donating US$4 million to organizations in the U.S. dedicated to organizations that support Black children and others that educate all children about tolerance and racial equality."

LEGO has an interesting history when it comes to race. The stated reason that its minifigures are yellow is so that all children can relate to them. The only exceptions are figures based on characters.

“We want to inspire the builders of tomorrow — that means kids from all around the world!” reads the Brick Facts page on the LEGO site. “We want every one of our fans, wherever they live and whatever their own skin colour, to imagine themselves as part of the action. When we invented minifigures almost 40 years ago, we chose yellow because it’s a neutral ‘skin colour’ — nobody in real life has bright yellow skin, so LEGO minifigures don’t represent a specific race or ethnic background and nobody is left out.”

Originally Posted by charlieo1126@gmail.com (Post 1777759)

I read what LEGO said and I can’t see how anyone could be upset with them������ in fact I’m liking LEGO even more when I read about them using yellow as a universal color for most of there figures. I’m 81 my mother was way ahead of her time in many things , but the most important was teaching me to be color blind and tolerant of others lifestyle. I had 33 years living around the world , I don’t judge people’s skin color or gender , only what kind of person they are

Originally Posted by kendi (Post 1778364)

Originally Posted by kendi (Post 1778364)

I don’t believe being color blind is the answer. Respecting a person for who they are, including their color is the answer. Telling someone you are blind to their color is insulting.

Originally Posted by GOLFER54 (Post 1778197)

If LEGO chose the color Green, they would have ****ed off the Martians

Originally Posted by charlieo1126@gmail.com (Post 1778465)

Originally Posted by Mark Twain

"Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts.

Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime.”

Originally Posted by Randy Gray (Post 1777700)

Below is an article about LEGO. As a retired firefighter I think the 4 million dollar donation is great, but what the heck has the firefighters done so wrong to not support them? I believe I have bought my last LEGO products.


LEGO Scales Back Marketing on Police and White House Toys, Donates $4 Million to Fight Racism

Samson Amore
The Wrap June 4, 2020

This week, we’ve seen a lot of corporations make statements about how they support the fight for racial justice. Some of them have made donations here and there, and they refrained from posting to social media on Blackout Tuesday. But few went as far as The LEGO Group did in putting its money where its mouth is, following the death of George Floyd at the hands of four police officers.

On Tuesday, websites that receive affiliate marketing money to promote LEGO toys got an email from marketing service Rakuten, according to The Toy Book. “In light of recent events, LEGO has requested the below products to be removed from sites and any marketing ASAP,” read the email, which included a list of 31 sets that depicted scenes with police, firefighters, and the White House.

This sparked a bit of confusion at first, as some wondered if LEGO was stopping the sales of its sets. That’s not the case, as a statement from the company later clarified.

“We would like to clarify that we have not removed any sets from sale,” read the statement sent to SheKnows. “The misunderstanding is the result of an email that was sent on our behalf to members of our affiliate marketing program. The intent of the email was to ask that they pause promoting and marketing a selection of LEGO products on their sites. We paused all marketing across our own social channels earlier this week in response to the tragic events in the U.S. We regret any misunderstanding and will be clearer about our intentions in the future.”

The pause was meant to last only one day, a spokesperson told us. But the company is making a more lasting commitment to the cause, to the tune of $4 million.

“There is no place for racism in our society,” LEGO’s statement said. “We stand with the Black community against racism and inequality. Our mission is to inspire and develop the builders of tomorrow, and that includes inspiring them to be tolerant, inclusive and kind. There is more to do and as one small step, we are donating US$4 million to organizations in the U.S. dedicated to organizations that support Black children and others that educate all children about tolerance and racial equality."

LEGO has an interesting history when it comes to race. The stated reason that its minifigures are yellow is so that all children can relate to them. The only exceptions are figures based on characters.

“We want to inspire the builders of tomorrow — that means kids from all around the world!” reads the Brick Facts page on the LEGO site. “We want every one of our fans, wherever they live and whatever their own skin colour, to imagine themselves as part of the action. When we invented minifigures almost 40 years ago, we chose yellow because it’s a neutral ‘skin colour’ — nobody in real life has bright yellow skin, so LEGO minifigures don’t represent a specific race or ethnic background and nobody is left out.”

Originally Posted by charlieo1126@gmail.com (Post 1778465)

it doesn’t mean you don’t see there color or ethnic group it should mean that you treat everyone the same with no bias Or preconceived thoughts about them , we all may have different ways in this planet but we are all the same ,we are all human and half of my life spent around the world reinforcing that thought