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-   -   New Branding for Aunt Jemima (https://www.talkofthevillages.com/forums/current-events-news-541/new-branding-aunt-jemima-307840/)

JoMar 06-18-2020 04:32 PM

Quote:

Originally Posted by ColdNoMore (Post 1786645)
Let's all hope, for our society's betterment, we never lose those people who think..."they can fix everything."

We will always desperately need those folks.

Without that attitude and their actions...nothing would have ever changed for the better. :ohdear:

And a lot of people appear kind on the surface, use it as a costume, give lip service to wanting justice and equality, but they really only want that for their own 'tribe'...and they're obsessions, ugliness, anger and vitriol runs just below the surface.

May those shouting voices and their actions striving for equality, justice, peace and niceness...never be squelched by mean-spirited/passive-aggressive folks.
:thumbup:

Which is why I doubt this will ever change. Those shouting voices and actions only accept equality, justice peace and niceness on their terms and won't listen or accept compromise or alternatives. There are significant numbers of other minorities who will see that to be heard they should follow the BLM model. Riots, burning your neigborhoods, importing those that are paid to instigate is not the answer. Fortunately, there are protestors out their doing it the right way and understand how to make change peacefully. I doubt they will be heard either.

ColdNoMore 06-18-2020 04:59 PM

Quote:

Originally Posted by JoMar (Post 1787242)
Which is why I doubt this will ever change. Those shouting voices and actions only accept equality, justice peace and niceness on their terms and won't listen or accept compromise or alternatives. There are significant numbers of other minorities who will see that to be heard they should follow the BLM model. Riots, burning your neigborhoods, importing those that are paid to instigate is not the answer. Fortunately, there are protestors out their doing it the right way and understand how to make change peacefully. I doubt they will be heard either.

I disagree with the highlighted portion above and also believe, that your misunderstanding of what the "BLM Model"actually is...just adds to the divide. :ohdear:

The VAST majority of those who support the BLM movement, like myself (and many other, much higher profile folks)...are NOT the ones fomenting violence/looting/burning.

Is there a small % of the BLM movement, that are violent and want to express their anger by violence/looting/arson? Of course there are.

There are also those who want everyone to hate the Black Lives Matter movement and who do their best to try and blame BLM...for ALL of the violence.

As far as "importing those that are paid," it's been proved by a number of arrests that white supremacist groups have infiltrated some of these peaceful protests, for the sole purpose of giving the real BLM Model...a bad name and turn people against them.

Which feeds right into the manipulation of those who prefer to paint with a broad brush and just listen to certain people (many who only have hate and anger toward blacks)...rather than research or investigate on their own.

Stu from NYC 06-18-2020 06:16 PM

Quote:

Originally Posted by GoodLife (Post 1786666)
A brief history of Aunt Jemima

Nancy Green was born into slavery in 1834 in Montgomery County, Kentucky. In 1889 the creators of Aunt Jemima, Charles Rutt and Charles Underwood, sold the company to R.T Davis, who soon found Nancy Green in Chicago. The previous owners had already agreed upon her ‘look’ of a bandana and apron. Davis combined the Aunt Jemima look with a catchy tune from the Vaudeville circuit to make the Aunt Jemima brand.

Green’s identity was first uncovered at the Worlds’ Columbian Exposition in 1893. There were so many people interested in the Aunt Jemima exhibit, police were called for crowd control. Green served pancakes to thousands of people. People loved her warm personality and friendly demeanor, not to mention her cooking. Green was given an award for showmanship at the exposition.

As a result of her dedication, Aunt Jemima received 50,000 orders for pancake mix. Not only did flour sales soar, but Green received a lifetime contract to serve as spokesperson. She was a living legend of the brand until she died in a car accident in September 1923.

After Green’s passing, the owner of Aunt Jemima, R.T. Davis, experienced financial issues and the brand was sold to Quaker Oats two years later.

As for the image of Aunt Jemima, Nancy Green was followed by Anna Robinson, whose image was changed to a painted portrait on the packaging of the mix. Next was Chicago blues singer and actress Edith Wilson. She was the first Aunt Jemima to appear in television commercials.

After Wilson there was Ethel Ernestine Harper, a former school teacher and actress. The fourth Aunt Jemima was Rosie Hall who was an advertising employee at Quaker Oats until she discovered their need for a new Aunt Jemima. After she died, Hall’s grave was declared a historical landmark.

Next, there was Aylene Lewis. She made her first appearance of Aunt Jemima in 1955 at the Aunt Jemima restaurant at Disneyland. The last woman known to appear as Aunt Jemima publicly was Ann Short Harrington. Harrington would make television appearances as the brand spokesperson in the New York area.

So looks like 7 black ladies "played" Aunt Jemima over the years and were paid for it.

This must be racist, giving black ladies jobs they were perfectly happy to perfom.

And not to mention probably paid very well.

fdpaq0580 06-18-2020 07:15 PM

So sad.
 
I am so sad and disillusioned. I grew up thinking people of different backgrounds were slowly erasing the lines that separated us, that we were healing the wounds of the past and making progress in society and our understanding and acceptance and appreciation of each other.
I see people of all colors achieving great things and becoming wealthy and prosperous. I see mixed marriages, groups of diverse backgrounds working and playing together. I see doctors, lawyers, business people, scientists, teachers and more sharing in the American dream. Oprah Winfrey, Neil Degrass-Tyson, Byron Allen and countless others who have worked and achieved so very much. Was it all a facade? Is it simply a dream?
Evolutionary, climate, geologic change happens slowly. Society and cultures generally do the same. Certainly there are occasional upheavals and they leave great wounds and scars. Some scars never go away. But the scars can be ignored and relegated to the past. They need not define us or continue to cause us pain. If we focus on the scars we relive the pain. If we focus on the future, the pain of the past will fade away and we can get on with the business of living together in harmony.
Now, the big question. Can we do it? I think we can. I think we must. It won't be quick or easy, but let's give it a try, shall we?

anothersteve 06-18-2020 07:20 PM

Quote:

Originally Posted by GoodLife (Post 1786666)
A brief history of Aunt Jemima

Nancy Green was born into slavery in 1834 in Montgomery County, Kentucky. In 1889 the creators of Aunt Jemima, Charles Rutt and Charles Underwood, sold the company to R.T Davis, who soon found Nancy Green in Chicago. The previous owners had already agreed upon her ‘look’ of a bandana and apron. Davis combined the Aunt Jemima look with a catchy tune from the Vaudeville circuit to make the Aunt Jemima brand.

Green’s identity was first uncovered at the Worlds’ Columbian Exposition in 1893. There were so many people interested in the Aunt Jemima exhibit, police were called for crowd control. Green served pancakes to thousands of people. People loved her warm personality and friendly demeanor, not to mention her cooking. Green was given an award for showmanship at the exposition.

As a result of her dedication, Aunt Jemima received 50,000 orders for pancake mix. Not only did flour sales soar, but Green received a lifetime contract to serve as spokesperson. She was a living legend of the brand until she died in a car accident in September 1923.

After Green’s passing, the owner of Aunt Jemima, R.T. Davis, experienced financial issues and the brand was sold to Quaker Oats two years later.

As for the image of Aunt Jemima, Nancy Green was followed by Anna Robinson, whose image was changed to a painted portrait on the packaging of the mix. Next was Chicago blues singer and actress Edith Wilson. She was the first Aunt Jemima to appear in television commercials.

After Wilson there was Ethel Ernestine Harper, a former school teacher and actress. The fourth Aunt Jemima was Rosie Hall who was an advertising employee at Quaker Oats until she discovered their need for a new Aunt Jemima. After she died, Hall’s grave was declared a historical landmark.

Next, there was Aylene Lewis. She made her first appearance of Aunt Jemima in 1955 at the Aunt Jemima restaurant at Disneyland. The last woman known to appear as Aunt Jemima publicly was Ann Short Harrington. Harrington would make television appearances as the brand spokesperson in the New York area.

So looks like 7 black ladies "played" Aunt Jemima over the years and were paid for it.

This must be racist, giving black ladies jobs they were perfectly happy to perfom.


Interesting, thanks. Every day's a learning experience.
Steve

Steve9930 06-18-2020 07:45 PM

So lets get rid of a Icon of success. I think people should read a little history before they condemn it. How utterly short sighted.

Boomer 06-18-2020 08:49 PM

A little advertising history and a question (just for fun)
 
Quote:

Originally Posted by Chi-Town (Post 1786351)
The Native American butter maiden is gone from the Land O' Lakes packaging.

Hey, Chi,

About the butter maiden — I want to ask you a question:

You have been around here for almost as long as I have, and I have always assumed that you are a guy. If you are, indeed, a guy, that means that you were once a 5th grade boy.

If so, and now that you have mentioned the famous butter maiden, I am wondering if you and your 5th grade buddies ever got an empty Land O’ Lakes butter box and folded that picture so that her knees moved up to where they appeared to be another part of her anatomy. If you did that, you know what I mean.

(In 1957 The Hidden Persuaders by Vance Packard was published. It’s about the secrets of advertising — what makes people want what is being sold. Subliminal messages were outed as a big part of the advertising game. Sooooo — about those knees — could that have been subliminal messaging that sold a whole lot of butter. :) )

Boomer

Stu from NYC 06-18-2020 09:05 PM

Quote:

Originally Posted by Boomer (Post 1787340)
Hey, Chi,

About the butter maiden — I want to ask you a question:

You have been around here for almost as long as I have, and I have always assumed that you are a guy. If you are, indeed, a guy, that means that you were once a 5th grade boy.

If so, and now that you have mentioned the famous butter maiden, I am wondering if you and your 5th grade buddies ever got an empty Land O’ Lakes butter box and folded that picture so that her knees moved up to where they appeared to be another part of her anatomy. If you did that, you know what I mean.

(In 1957 The Hidden Persuaders” by Vance Packard was published. It’s about the secrets of advertising — what makes people want what is being sold. Subliminal messages were outed as a big part of the advertising game. Sooooo — about those knees — could that have been subliminal messaging that sold a whole lot of butter. :) )

Boomer

Wow in the fifth grade could have cared less. Now when I got to 7th grade ........

coffeebean 06-18-2020 09:08 PM

Quote:

Originally Posted by Freehiker (Post 1786372)
They’ve already announced she is going away, as is Uncle Ben’s.

Really? Mrs. Butterworth is going away? I always thought she was a grandma image. I also have never of her as person of color.

Kenswing 06-18-2020 09:27 PM

And next week we'll have to listen to the complaints that African Americans are under represented in food advertising..

Looks like Cream of Wheat might be getting a redesign too..

I think people are finding things to be offended by just so they can show us how "woke" they are. Then tell us what horrible people we are for not seeing it decades ago..

ALadysMom 06-18-2020 09:35 PM

Quote:

Originally Posted by GoodLife (Post 1786666)
A brief history of Aunt Jemima

Nancy Green was born into slavery in 1834 in Montgomery County, Kentucky. In 1889 the creators of Aunt Jemima, Charles Rutt and Charles Underwood, sold the company to R.T Davis, who soon found Nancy Green in Chicago. The previous owners had already agreed upon her ‘look’ of a bandana and apron. Davis combined the Aunt Jemima look with a catchy tune from the Vaudeville circuit to make the Aunt Jemima brand.

Green’s identity was first uncovered at the Worlds’ Columbian Exposition in 1893. There were so many people interested in the Aunt Jemima exhibit, police were called for crowd control. Green served pancakes to thousands of people. People loved her warm personality and friendly demeanor, not to mention her cooking. Green was given an award for showmanship at the exposition.

As a result of her dedication, Aunt Jemima received 50,000 orders for pancake mix. Not only did flour sales soar, but Green received a lifetime contract to serve as spokesperson. She was a living legend of the brand until she died in a car accident in September 1923.

After Green’s passing, the owner of Aunt Jemima, R.T. Davis, experienced financial issues and the brand was sold to Quaker Oats two years later.

As for the image of Aunt Jemima, Nancy Green was followed by Anna Robinson, whose image was changed to a painted portrait on the packaging of the mix. Next was Chicago blues singer and actress Edith Wilson. She was the first Aunt Jemima to appear in television commercials.

After Wilson there was Ethel Ernestine Harper, a former school teacher and actress. The fourth Aunt Jemima was Rosie Hall who was an advertising employee at Quaker Oats until she discovered their need for a new Aunt Jemima. After she died, Hall’s grave was declared a historical landmark.

Next, there was Aylene Lewis. She made her first appearance of Aunt Jemima in 1955 at the Aunt Jemima restaurant at Disneyland. The last woman known to appear as Aunt Jemima publicly was Ann Short Harrington. Harrington would make television appearances as the brand spokesperson in the New York area.

So looks like 7 black ladies "played" Aunt Jemima over the years and were paid for it.

This must be racist, giving black ladies jobs they were perfectly happy to perfom.

Clearly the brand should have always been called “Aunt Nancy’s.” Thanks for posting this. Enjoyed reading it.

ALadysMom 06-18-2020 10:31 PM

Quote:

Originally Posted by ColdNoMore (Post 1786474)
Wrong.

The fight to eliminate racist, bigoted, prejudiced and denigrating stereotypes...has been going on a long time.

It's just recently that a younger generation, less prejudiced than their elders and outrage by decent people/companies/organizations who heretofore just stood on the sidelines, but have now have had their eyes opened by recent events...which is making the difference in attitudes. :thumbup:

Mascots and Logos (click here)

When the changes they want are over, they won’t need those if you who brought them to the dance any more. They won’t have any allegiance to pledge to you either. You don’t see the forest for the trees, so to speak.

Spikearoni 06-18-2020 10:50 PM

Quote:

Originally Posted by manaboutown (Post 1786291)
What about Eskimo Pies and Rastus on the Cream of Wheat box?

These 5 Racist Food Brands Still Stock Our Shelves

Thank you for posting this link. The short article was very interesting. I hope TOTV folks see it. This discussion on Aunt Jemima et al is reminiscent of the debates regarding how Native Americans are depicted in sports such as Chief Wahoo and the Cleveland Indians or the Tomahawk chop. Some folks have no issue with these portrayals while others find them demeaning.

Fishers2tall 06-19-2020 04:41 AM

Quote:

Originally Posted by graciegirl (Post 1786485)
You know, sometimes I think people are just throwing the baby out with the bath water. It appears to me that the young people, now that they don't go to church any more are trying to start a new religion with rules and standards of their own mostly to do with what things are called. I wait to see what is next weeks word of derision toward the ordinary folks. I have heard so much about Virtue signaling and systemic racism recently.

Most of us really do not want to offend anyone, but I think also most of us are tired of being criticized when we have done nothing wrong. What do the young people who write the opinion for the MSM want from us? This forum consists of probably better than 99% law abiding people. We don't harm people. We don't steal from them. We pay our bills. We don't buy what we can't afford. I am really tired of hearing we are the bad guys.

Well said Gracie. One of the best posts of the year. :bigbow::bigbow::bigbow:

JimJohnson 06-19-2020 04:51 AM

A new Procter & Gamble commercial urges white Americans to protest racial injustice by marching, speaking out and voting. Great sentiment and way past time. I salute Procter & Gamble.


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