Daily Sun Newspaper Lofts and Apartments
 

Has anyone else noticed the large articles in yesterday's and today's Daily Sun on the Brownwood Lofts and new apartments? Looks like The Villages is using the newspaper as a marketing tool to promote these projects. Like most media articles they only show their side of the story. I always find great comments and perspectives on this site. Especially since it is not controlled by The Villages but is by the people of The Villages. Look forward to seeing what you have to say about the media and loft/apartment situation!!!

The Daily Sun is a real estate marketing tool for the Developer. Did you expect them to down play their decision?

The Daily Sun IS NOT a "news" paper. It is owned by the Developer, run by the developer and used as a marketing tool for the developer. The stories in paper are just fill in where there isn't ads for new homes.

Lofts
 

The caption on the photo said "the Lofts are a success". If 30% of the Phase I apartments are leased after leasing started 7 months ago a success? I don't know the industry to say if 30% is good or bad after 7 months.

I saw nothing inappropriate with the coverage.

Actually it's nice to read about something other than politics, rioting, wild fires, wars and covid-19 for a change.

Op is right it’s just like a hometown paper with a little more news . I read newspapers from all over world , but there is nothing like opening a newspaper with your morning coffee it gives me a sense of normalcy , that my iPhone can’t. I’m not very good with coupons but there are more then enough to pay for the paper for the year .FYI I looked very hard in that article and no place did I see 30% of apartments leased, perhaps someone’s barber told him

June was the first time you could view the lofts, so less than 3 months. Friends just moved in first of September

I signed my lease in February - 7 months ago.

Totally expected when the same enterprise owns both the apartments and the newspaper. The timing of the article is no coincidence either given Monday’s meeting on zoning changes for more apartments. However, the article fails to make any mention of Monday’s meeting. Gee, I wonder why, not!

For the last several years there have been housing in The Villages to suit the “pocket book” and desires of most everybody who calls The Villages their choice for active adult lifestyle living. Apartments are just an addition to the offerings. I would not be surprised to see other living arrangements crop up in the near future as the next generation of Americans reach retirement age. Perhaps we will see expanded condo living and attached housing next on the Developers marketing strategy. Sort of fun to watch don’t you think?

This stat isn't in the article. Where did you get this factoid?

The schedule of future meetings is clearly shown in a sidebar titled, WHAT"S NEXT on page C4.

You will also never see an article in the Boston Globe that is critical of the Red Sox. Guess why, you got it. John Henry owns both the team and the newspaper. Same deal here.

So, write a letter to the editor and vent. There enough threads already about the apartments.

Lofts
 

The 30% came from a salesman who is in the Leasing Office. If the figure was 80% it probably would have been in the newspaper.