Do you purchase a product or service because
some celebrity is telling you how great it is? In the past there was the picture of a famous athlete on the Wheaties box but the for last few years there seem to be celebrities in all sorts of commercials for all kinds of products or services.
Does this type of endorsement affect your decision to purchase it? I don't think I've ever bought anything because some celebrity told me to buy it. I imagine they pay these celebrities a significant fee for doing the commercial but I wonder if it really increases sales. |
No. Tom Selleck and reverse mortgages
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As you are certainly well aware the use of famous persons is to consciously or subconsciously link the positive feelings you have with the product being sold. It doesn't have to as blatant as Trump steaks. The public thinks Arnold is tough, get him to endorse your work boots. The public thinks Bill Nye is smart, get him to endorse your hybrid car.
If a woman is attractive, get her to lean against the muscle car you're selling. In that case it is not the famous face, it is the not so subtle suggestion that you'll get more than a fast car if you buy the product. Our brains make connections even when there is no good reason. More babies are not born when there is a full moon but many delivery room nurses say that full moon nights are the busiest. If celebrity ads didn't work, the ad companies would have figured it out by now. |
Those of a weak mind fall for those ads and spam calls. I, thankfully not yet, do not fall into that category. Yet it's only a matter of time.
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Although I am sure celebrity ads subconsciously affect my purchasing decisions what consciously affects them negatively are ads I find offensive. I avoid those products as much as possible.
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"If celebrity ads didn't work, the ad companies would have figured it out by now." There's the answer in a nutshell. |
I don't know if it is the celebrity or the product they are endorsing, that makes people buy stuff.
I do know that labels are very important. Our two grandsons would stick pins in their eyes before being seen in public in any clothing that did not have a peer acceptable label on it. Peer pressure on the young is a big influence in my opinion.. As for me, I am just an old scruff bag most of the time, but the kids think I still scrub up well when pushed! |
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:popcorn::popcorn: |
gullible OR -------------
peer acceptance is more like it ,,, unless your a "GOTH:
anti everybody else ........ Quote:
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" If you tell a lie often enough, (some) people will see it as truth." We're watching that truism play out every day. |
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Coupons and Advertising is done to MOVE merchandise. (period end of story)
If you are using a coupon the retailer realized they have too much or it's out of season.. and welp here is 10% off to get this down the road- it's called steering folks. (avoid it and buy ONLY what you need) like toilet paper and lysol. (buy as much as your kia can hold) |
No but I will avoid buying a product or service because of the celebrity they have advertising it. No more sandwiches made by a certain underground railway company because of their futbol spokesperson and definitely no more anything with a swoosh on it because of their relationship with a former football player that tends to kneel when he sees our flag or hears our great national anthem. My golf bag went to the curb because of the symbol on it. That’s how I roll
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celeb
That's my 1st clue the product isn't good enough to sell on it's merits
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[QUOTE=retiredguy123;2023609]Huh? There are coupons for almost everything, not just overstock and out of season stuff.[/QUOTE
So it's free for retailers to create marketing campaigns and coupons? - you don't own a bridge in Brooklyn do you? |
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I never pay attention to celebrities, but for some reason, I have all of these gold and silver coins, lying around...
https://adland.tv/sites/default/file...liamdavane.jpg |
Celebrity endorsements mean zip, zero, nada to me.
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. First, I never watch commercials - DVR is the thing. I fastforward thru them. Happened to see a flash of Tom Brady in one, and stopped to rewind. He was doing a SUBWAY commercial. OMG-Really??? His diet certainly does NOT include Subway or anything close. Altho I admire the G.O.A.T. - please, really. That said if I do happen to see Celeb endorsements, that's an "avoid at all costs' for me. I don't even eat jello after the Bill Cosby thing.... . . |
I don't pay much attention to celebrities. They live in "la la land", and I put them beneath used car salesmen and shyster lawyers on the totem pole. As far as buying whatever they are advertising.......I just don't.
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Parental talk to us kids in 1965, believe half of what you see, and nothing of what you hear.
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No one affects my decisions. Zero need for anybody's persuasions.
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Bill Cosby made me buy
another barfbarf brand of pudding
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Joe Namath, who has a net worth of $25 million, actually says on TV that he gets meals delivered to his house by Medicare. Really? There are other high net worth celebrities who claim to have "Car Shield" to pay for their vehicle repairs. |
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In the past, most US celebrities would only do "foreign" commercials. Most often in Japan. We never saw them... But with this new fangled thing called "the innertubes", everything is local... |
No/most the time it will make me stop buying a product.
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Then there was Joey Heatherton on the Perfect Sleeper mattress :)
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Yes. With back surgery needed, I saw Mike Alstott on a commercial about Bio-Spine Institute. I then researched them to the nth degree, got an appointment with a surgeon there and am having surgery there on 11/2.
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