CMA Music Festival
 

Just saw Dierks Bentley on the CMA show tonight. He was wearing a t-shirt that read "CH2M HILL". What's that about? They are the global company that among other things picks up our trash, and manages our water & sewer system.

Another way to make a buck!

OMG did you see the moves of Luke Bryan while he was singing? Holy smokes!

It looks like Bentley used the TV opportunity to promote one of his favorite companies, although it’s not clear how he’s connected or under what arrangement he agreed to wear a CH2M Hill t-shirt. On their website, the Colorado business is described as a “global leader in consulting, design, design-build, operations, and program management.” That hardly screams “country music,” but it didn’t slow the audience down.

From Taste of Country

Probably paid advertising.