Originally Posted by Dusty_Star (Post 2313136)

The advertising world is still in chaos, due to the meltdown of traditional media outlets, caused mostly by the internet, ad execs are looking for ways to spend their ad dollars (magazines used to soak up a lot of money, television even more, & so on). They are chasing after clicks with abandon. I expect it will settle down when they either realize it is working (bringing in more sales) or not. Or perhaps they will gain sophistication & figure out what works & what doesn't. Right now, the content suppliers & monitors who count the 'standard influencer calculation method...' have the upper hand. But some of the earlier comments have it right, one is more entertaining than the other, hence more clicks.

Originally Posted by fdpaq0580 (Post 2313141)

One thing the ad execs know, and have always known, sex sells.

Originally Posted by fdpaq0580 (Post 2313141)

One thing the ad execs know, and have always known, sex sells.

Originally Posted by Dusty_Star (Post 2313136)

The advertising world is still in chaos, due to the meltdown of traditional media outlets, caused mostly by the internet, ad execs are looking for ways to spend their ad dollars (magazines used to soak up a lot of money, television even more, & so on). They are chasing after clicks with abandon. I expect it will settle down when they either realize it is working (bringing in more sales) or not. Or perhaps they will gain sophistication & figure out what works & what doesn't. Right now, the content suppliers & monitors who count the 'standard influencer calculation method...' have the upper hand. But some of the earlier comments have it right, one is more entertaining than the other, hence more clicks.

Originally Posted by BrianL99 (Post 2313171)

We have 2 Billboard sites on the primary access to the City of Boston, 2 miles outside the city. Prime location. Rental rates on those boards keeps going down, year after year.

With commuter traffic at a standstill, folks apparently aren't looking up to read the billboards, but looking down and "clicking" on their phones. :a20:

Originally Posted by Shipping up to Boston (Post 2313174)

Clear Channel doesn’t ‘paper’ billboards anymore. All digital. So instead of having a crew set up a single image that’s sits there for a month at a time....digital ads can cycle thru multiple times, multiple advertisers....in less than a minute. Much like social media. You’re correct though, it’s now a lesser medium but it’s also a much cheaper one to advertise with.

Originally Posted by BrianL99 (Post 2313182)

Only partially true. All billboards in MA are regulated by 2 distinct entities. Outdoor Advertising & Signage (part of DOT) and the local city or town. There are locations where electronic boards are not allowed and all localities place limits on how many (or which) boards can be electronic vs fixed. The electronic boards are hugely expensive and the only way to amortize the costs, is to break the advertising up in smaller segments (which effects their rental potential).

Clear Channel is our tenant and one of our boards was their 1st ever electronic billboard in MA. They pay dearly for the privilege of having their signs on our property, two of only 12 approved locations in the city.

Originally Posted by fdpaq0580 (Post 2313225)

Sweet deal! Lucky you. If only I knew then what I know now!

Originally Posted by Taltarzac725 (Post 2313274)

I wonder why women watch women's golf or men's for that matter?

Originally Posted by Shipping up to Boston (Post 2313280)

It was must see TV when Tiger was trolling the Tour. Man or woman

Originally Posted by fdpaq0580 (Post 2312943)

Not more interesting! But, more entertaining? Entertainment means different things to different people!

Originally Posted by PhilG (Post 2313336)

Boobs. As it should be.