Re: Attn. Talk Host, et al
Google ad words is very complicated and can be very expensive. It so happens we know how to use Google ad words and it would be of no benefit to us here at TOTV. In a nutshell, the way it works is you bid on selected "key words or phrases." For example, "The Villages." We would pay every time somebody clicks on our ad whether or not they ever come to TOTV.
It is likely that the developer is paying a very high bid for people to click through with that phrase, say $1.50 per click. If 1,000 people a day click through, thats $1,500 per day. If we bid .20 per click, we would be about 50th down the row of ads. If 1,000 people clicked a day on us, that would be $200 per day. We can't justify that cost.
Google ad words and its cousin Yahoo Ad Sense are not beneficial for us.
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