thetruth |
11-26-2018 11:23 AM |
Not sure why you are asking
Quote:
Originally Posted by champion6
(Post 1601141)
Which numbers are you going to believe?
From the Online News site, Oct. 2, 2018:
"A publisher's statement printed in Tuesday's edition of The Villages Daily Sun shows the newspaper's circulation has dipped."
<snip>
"The 'Statement of Ownership, Management and Circulation' appeared in 6-point type buried in the back of Tuesday's Sports section.
"It stated the newspaper's daily circulation as of Sept. 26 is 43,610. The publisher's statement from Sept. 25, 2016 indicated a daily circulation of 44,936. The publisher's statement from Oct. 1, 2014 indicated a daily circulation of 43,938."
<snip>
"Many of the Daily Sun copies that are counted as paid circulation aren't going to homes, but rather are complimentary copies made available through the sales centers and businesses such as Citizens First Bank."
From The Villages Daily Sun, Nov. 21, 2018:
"This week the Daily Sun marked its 21st consecutive year of circulation growth as verified by the Alliance for Audited Media, the industry standard for ensuring transparency among media companies and trust among advertisers.
"The Daily Sun is now the fifth largest newspaper in Florida, behind only the Tampa Bay Times, the South Florida Sun-Sentinel, the Orlando Sentinel and the Palm Beach Post.
"The growth news comes while online sites struggle to win over subscribers and advertisers. The Daily Sun maintains a 92 percent daily market penetration, and 97 percent of residents read the newspaper at least once each week."
|
Quoted circulation figures are more important to advertisers than to readers. The numbers are audited by independent firms. Audit Bureau of Circulation is one of them. More readers, of the type you are trying to sell is important when a company decides where to spend their advertising dollars.
Readers, is another fuzzy number How many people read that magazine in a doctor's waiting room. hair cutting place etc.
As to on line magazines. Due to cost of printing, mailing etc and the fact that people have shown a willingness to read publications they are expanding rapidly. I think I heard that Condi Nast has decided to no longer PRINT GLAMOUR MAGAZINE and to supply it on line only. Interesting to me as about a year ago the PRINTED the biggest issue in their history.
FOR ME-I deal with what is not what should be.
|