[OrangeBlossomBaby]

Originally Posted by EdFNJ

The shows bring in more traffic so the restaurants shouldn’t suffer from the food trucks beyond the few hours of the show. If the restaurant owners were smart they would be standing out front with small appetizer samples and paper menus and $1 off coupons. The more people walking past your front door will bring you more customers after the 6hr events end. PEOPLE TRAFFIC is the best thing that can happen for any business. That was what made malls so successful pre-Dot-com days. The restaurant owners shouldn’t and probably don’t complain. They should ask for more events that send thousands of NEW people past their front doors where there would normally be “the same old” folks who are always there.

I spoke to a restaurant owner in Mt Dora about just that and he said he’d pay extra to have one of their large events every month.


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Marketing 101: find a need and fill it.

You have a square filled with people who aren't "regulars" - and they need to eat. And you're there, with a restaurant. Boom. Instant filled need. If you're not filling the need, you're doing something wrong.

[graciegirl]

Originally Posted by Jazuela

Marketing 101: find a need and fill it.

You have a square filled with people who aren't "regulars" - and they need to eat. And you're there, with a restaurant. Boom. Instant filled need. If you're not filling the need, you're doing something wrong.

They have seats filled with lines starting soon no matter if it is not good.

Marketing 102

Same with homes selling here. No need to advertise.

The Kool-Aid has been passed and the appeal of this place is Gospel.

[bilcon]

I don't know how much more marketing they can do. You, obviously don't read the local paper. There are ads galore every day. If I paid the high rents they pay, I be pis... at food trucks in the squares. I agree, it's not romantic dining, but most of the people in the villages go out in groups, and they tend to enjoy hearing themselves talk. So......it is loud. How many more daily special do you need. Every restaurant I eat in has more than enough daily specials, coupons, freebies, frequent diners' clubs, discounts for every conceivable organization and bogo's. Never said the food is excellent.

[Moderator]

The topic of this thread is the Heritage Festival. Please return to that topic. If you wish to discuss the economics of food trucks vs. brick and mortar restaurants, please start a new thread on that topic.

Moderator

[CFrance]

I respectfully disagree. The OP specifically noted the lack of food trucks at the festival. People chimed in with their opinions as to why.

[daddymac1127]

My comment was also that the event was a Heritage Festival. A festival usually includes music, parade, fun and food. I thought that the availability of ethnic foods was lacking.

[Two Bills]

Originally Posted by CFrance

I respectfully disagree. The OP specifically noted the lack of food trucks at the festival. People chimed in with their opinions as to why.