Exactly. It’s a new home, not a resale. Why would you expect a builder to banter back and forth on a price?

You can’t do this with a Villages agent on a new home. They work for the developer and the developer doesn’t allow the agent to do any of these things you suggested.

They've never negotiated in the over twenty years that we've lived here. There was a good suggestion that buyers should be alert to "special" discounts when offered. Unfortunately discounted pricing occurs when a community is selling out--the last houses or models that didn't sell. If you think those might be attractive to you at reduced prices, stay in touch with your sales person. If not, pick the model and homesite that you like and pay the asking price.