Quote:
Originally Posted by Admin
(Post 945343)
A quick Google Search will show over 24 websites in the first 10 pages. Their position is that The Villages is a trademark. If they have sent letters to the 24+ websites in Florida using the name The Villages in their domain we would not know. If it is legal, until someone wants to invest in challenging their position I don't know if we will have a clear answer to that.
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Trademarks pertain to a specific product or service. In this case a "retirement community" or "home sales" or "transportation service". But since they allowed the same words to be used as a place name (thus the Post Office accepts The Villages, FL.) you can generally use the 2-word phrase in many other ways. If you use the stylized words on your product or service, then you are mis-leading the public into thinking you are part of The Villages of Lake-Sumter, Inc. or The Holding Company of The Villages, Inc. (the owner of the trademark). I believe it is a registered trademark ®.
The Community Development Districts were given written permission to use the trademarks and service marks for 10 years at a time (renewable.)
There was a business that used the image of a "The Villages" road sign in their advertisements. (That stylized logo belongs only to the developer.) That misleading use would and should be stopped.
So you can't make an automobile and call it Ford, but you can start a dairy and call it Ford Dairy if no one else has that name registered for dairies.
So Talk of The Villages, refers to a place in Florida, not a product.
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