Proudly Saying You'll Pay More For Your Stuff...
I did not want to hijack the thread "What Do You Wish For South Of 466-A" but there was a certain sub-text that kept coming up and I thought it worth some discussion.
While I find most "social media" loathsome and a waste of time, almost all major companies employ armies of 20 & 30-somethings to read, report and make comments on the various social media including FaceBook, Twitter, Tumblr and so on. Yes..without a doubt they read TOTV.
In the 466-A thread there were a couple of side interests that were getting a lot of play. I'll start with "the price thing". While we live in "The Bubble" my wife works in Gainesville & while I work from home I often have to drive to the mother ship in Jacksonville. We have found it very interesting what happens to prices for things when you leave "The Bubble". The prices go down! Why? Let's take a look.
How many times on ANY of the various TOTV threads have you read these statements or something similar...
1) I won't go ANYWHERE unless I can go in my golf cart.
2) We NEVER leave TV..why would you EVER want to go someplace else?
3) If we have to take our car we just won't go.
The corporate 20 & 30-somethings who are reading your little passages first of all see you as boring, uninteresting "old people" who don't do anything.
Most corporate entities will not advertise directly to the "50 to dead crowd" despite the fact that they have the largest disposable income of any demo group. After spending nearly 40 years in radio and working with a lot of stations that cater to the "older" audience it is a bear to get the advertisers, especially those represented by agencies to spend any money trying to reach you.
However..the biggest thing that these messages tell the business is that YOU are NOT going to leave the area and look for bargains. It tells them exactly what they want to hear...no matter what the price is..you're going to buy from them because...YOU WON'T GO ANYWHERE YOU CAN'T TAKE YOUR GOLF CART TO! They have now got you by the short ones and they are NOT going to let go.
And while you may grump & gripe, they know that it doesn't matter because in the end..they are going to win. They can get the extra dollars from YOU that they can't get in other more competitive markets because you won't tell them (and then actually do it) that you'll go somewhere else! Oh you might grumble to a cashier about it, but in the end, you're not going someplace else..they know it..and the prices will ALWAYS be higher in "The Bubble" because of it.
The only way to make it happen is for you to get out of your ParCar or EZ-Go and get into the Ford or Buick and drive to another store in another town where the prices are lower. No..it makes no sense to do that for a loaf of bread or a tube of toothpaste, but if you're going to do some significant shopping..stop spending the cash there..and go where the price is lower. THAT they WILL listen to!
__________________
"I did not get into rock-n-roll just to pick up chicks. However..I was able to adapt". Ted Nugent
|