[jebartle]

Originally Posted by Jazuela

I don't really watch much TV at all. I have an ad-blocker on my web browser, and I put any "card stock" that comes in the mail, directly into the recycle bin without looking at it. Since I'm registered as "unaffiliated," I rarely get any targeted ads, because they're looking to target mostly Democrats and Republicans - and I'm neither. Anyone knocking on my door looking to tell me about their campaign is sternly invited to get off my property before I call the police and press charges for trespassing. It keeps them from coming back for round 2.

[Madelaine Amee]

This raises an interesting point. This past Spring I had severe seasonal allergies. My cardiologist recommended Zyrtec. Zyrtec costs an arm and a leg for 30 tabs. Shortly after that I had an appointment with my primary care and told him about it, he is on a tear to bring drug prices down and he told me NEVER to buy brand name. Get onto Google and find the generic name for drug and buy that. In my case I could buy 365 tabs for $14.00 from Amazon.

To add insult to injury Zyrtec proved to be too powerful for me so I now have about 27 tabs of Zyrtec sitting in the closet!

[OrangeBlossomBaby]

Originally Posted by Madelaine Amee

This raises an interesting point. This past Spring I had severe seasonal allergies. My cardiologist recommended Zyrtec. Zyrtec costs an arm and a leg for 30 tabs. Shortly after that I had an appointment with my primary care and told him about it, he is on a tear to bring drug prices down and he told me NEVER to buy brand name. Get onto Google and find the generic name for drug and buy that. In my case I could buy 365 tabs for $14.00 from Amazon.

To add insult to injury Zyrtec proved to be too powerful for me so I now have about 27 tabs of Zyrtec sitting in the closet!

You can break the Zyrtec in half and take just half at a time if it's too powerful for you. Johnson & Johnson manufactures Zyrtec. It also manufactures most of the Cetirizine (the generic name of Zyrtec) on the market in "generic" or "store brand" bottles.

Many of the generics and store brands are manufactured by the same pharmaceutical companies that manufacture the brand names. Walgreens isn't a pharmaceutical company. It doesn't actually manufacture ANY medicines at all. Every single Walgreens-labelled medicine is made by some other company. It's entirely possible that their aspirin IS Bayer, but with the Walgreens label.

[retiredguy123]

I just purchased some Claritin tablets at Walmart. The Claritin brand tablets were a dollar each. But, I bought the Walmart "Equate" brand for 13 cents each.

[Taltarzac725]

I like the well done funny ads and may watch them quite often. I usually tape whatever I am going to watch and just fast forward any type of ads unless it is clever and creative. And I would not even be able to tell you what the ad was about in many of these. Often it is unclear what they are selling.

Political ads are most of the time poorly done so if I have seen them once then that is enough.

[tophcfa]

Originally Posted by JoMar

I submit we are not the demographic that the ads are directed to. Those generations behind us make decisions on sound bites and the shorter the better. They will look to their phones and tablets since they don't watch a lot of television but television will still be used just in case the target demographic is watching, especially at a sports bar or other group gatherings. We are just a casualty of their marketing....and that can be political or toothpaste.

Here in the Villages we are the target market for things like hearing aids, walk in showers, ED treatment, cosmetic surgery, joint replacement, golf carts, etc.... We are still a target, just not for the products and services typically advertised on National Television. And we are all a target market for our ability to vote, because a very high percentage of seniors exercise their right to vote, and because we live in the largest swing state in the country.

[DeanFL]

The ONLY time I actually watch a commercial on TV is during the Super Bowl. period. If watching LIVE TV, example golf, I tend to switch to another channel or such. But most times I DVR and watch a show later - FForwarding (4X) thru the commercials. I think the ONLY things I'd watch LIVE is another moon landing or the last hour of the World Series, Golf Final, Stanley Cup 7th game 3rd Period - as last night.

We have DirecTV and Netflix - watch TV almost always after 5PM only.

Political ads... OMG! THE WORST!!! Will Never spend 1 second of my attention on them - HATE!

[Two Bills]

Mass advertising never really works on intelligent people.

Anyone looking to buy:
An Alien wedge
"AJ Reveals the Truth About Golf."
Kallassy's Swing Magic trainer.
A Medicus Dual-Hinge Driver.
A Tight Lies fairway wood.
A Bender Stick
A Stand up Putter
A HammerX driver
Plus hundreds of 'Greater Distance,' 'Unsliceable' 'Straight as an Arrow' golf balls.

[retiredguy123]

Originally Posted by Two Bills

Mass advertising never really works on intelligent people.

Anyone looking to buy:
An Alien wedge
"AJ Reveals the Truth About Golf."
Kallassy's Swing Magic trainer.
A Medicus Dual-Hinge Driver.
A Tight Lies fairway wood.
A Bender Stick
A Stand up Putter
A HammerX driver
Plus hundreds of 'Greater Distance,' 'Unsliceable' 'Straight as an Arrow' golf balls.

I like the golf ball commercial that says it is "the ball that changed the ball". Really?

[ColdNoMore]

Originally Posted by Two Bills

Mass advertising never really works on intelligent people.

Anyone looking to buy:
An Alien wedge
"AJ Reveals the Truth About Golf."
Kallassy's Swing Magic trainer.
A Medicus Dual-Hinge Driver.
A Tight Lies fairway wood.
A Bender Stick
A Stand up Putter
A HammerX driver
Plus hundreds of 'Greater Distance,' 'Unsliceable' 'Straight as an Arrow' golf balls.

I respectfully...disagree.

Hang on a minute, while I prove it by digging around to find my...Ron Popeil's Pocket Fisherman.

[OrangeBlossomBaby]

Originally Posted by Madelaine Amee

This raises an interesting point. This past Spring I had severe seasonal allergies. My cardiologist recommended Zyrtec. Zyrtec costs an arm and a leg for 30 tabs. Shortly after that I had an appointment with my primary care and told him about it, he is on a tear to bring drug prices down and he told me NEVER to buy brand name. Get onto Google and find the generic name for drug and buy that. In my case I could buy 365 tabs for $14.00 from Amazon.

To add insult to injury Zyrtec proved to be too powerful for me so I now have about 27 tabs of Zyrtec sitting in the closet!

1. Zyrtec has been available in generic and "drug store brand" for a couple of years now, and with B1G1 and "Extra Bucks" promotions from CVS and Walgreens, is actually very affordable. EDITED TO ADD: I just did a google search on the generic ceterazine hcl, 10mg, 30 tablets. You can get a bottle at Target for $7.19. Not as good at 365 for $14 but if you only want 30 at a time, you pay more per tablet. That's just the nature of retail.

2. You can take half a Zyrtec if a full one is too strong. That'd double your value and give you what you need. Half a zyrtec is actually the prescribed dose for cats with airborne allergies.

[queasy27]

Originally Posted by tophcfa

Here in the Villages we are the target market for things like hearing aids, walk in showers, ED treatment, cosmetic surgery, joint replacement, golf carts, etc.... We are still a target, just not for the products and services typically advertised on National Television.

It's not like once I passed 65 I stopped buying home goods, groceries, personal care products, clothes, tires, insurance, electronics, etc. And I have more discretionary income now to boot.

If any overall group is more likely to watch TV show live, including commercials, it's seniors. You'd think advertisers would be dying to reach us instead of ignoring and ghettoizing us!

[tophcfa]

Originally Posted by queasy27

It's not like once I passed 65 I stopped buying home goods, groceries, personal care products, clothes, tires, insurance, electronics, etc. And I have more discretionary income now to boot.

If any overall group is more likely to watch TV show live, including commercials, it's seniors. You'd think advertisers would be dying to reach us instead of ignoring and ghettoizing us!

That's an interesting point. In fact, I read an article today that advertisers are considering changing a long standing practice of targeting the age group that is currently known as Millennials, because most of them don't have any money and are living pay check to pay check. Also, retailers that sell "do it yourself" products such as the Home Depot ignore that age group all together because very few of them would ever attempt to fix something.

[BK001]

Originally Posted by dewilson58

Less air time available for Morgan & Morgan.

Hah -- and more for Attorney Dan Newlin!

[BobnBev]

Originally Posted by BK001

Hah -- and more for Attorney Dan Newlin!

But Dan got me $500,000,097 when somebody hit my 7 year old Jeep.