Keep in mind, these are the same folks who waited for hours in line at the bookstore so they could be the first to buy the newest Harry Potter books at midnight. (These same books would be discounted at Sam's Club a week later) They also waited in line to see the newest Harry Potter movies. My daughter and her friends were those people. They thought it was a big adventure. If they lived in Florida, I'm sure they would have been at Universal on opening day.