In the short term, some smokers will probably vote with their feet and stop shopping at CVS. That's their right. I think it's interesting that CVS sees itself as a health business, when the vast majority of their stores' floorspace has everything from soup to nuts (and beauty products, seasonal items, candy, photography, electronics, etc.) which seems to me makes them more of a general retailer than a health focused business. Did anyone see any comment from their CEO about their alcohol sales? They sell a lot of beer and wine. Seems that they should be stopping them as well, if they are truly interested in helping us customers stay healthy. A little bit of hypocrisy maybe?