OrangeBlossomBaby |
08-11-2023 08:58 AM |
Let's see - there's Girl with Dog. She's pretty awesome, gives folks information about different breeds that she grooms, now has her own line of pet-grooming supplies, and provides free grooms to every animal she videos for her social media account. People donate to her channel as a thanks for offering the content, and that money goes to pay for the groom.
She is an influencer.
There's also the Walsh twins, who do cosmetic and skin care reviews and tips and commentary. They're very entertaining, even though many of their products are super high end that I'd never buy, or specific to Europe (since they're in England) and not available here in the states anyway. But they also give tips and tricks and show OTHER influencers' tips and tricks and critique them. They're fun to watch.
Then there's me, who provides unbiased honest reviews for products in exchange for getting the products free (and sometimes a gift card). I do surveys and test products and such. I give permission for my commentary to be used on the product manufacturer's website, or it goes into a marketing research group that helps a manufacturer tweak their marketing or their product (depending on their goal). I'm not super-active in this, but I do participate a few times every year. This is another type of social influencer.
There's also one woman who buys clothing from places like WISH and shows whether or not she got ripped off. It's a little strange but it actually does help folks who don't have a lot of money but want to look fashionable, know which styles, websites, companies, they can safely buy from. She's done a couple of bridal dresses that way, and she's also bought some "mystery boxes" of returned products from Amazon.
Most of it is light and fun to watch, and some folks like to kick in a few bucks to thank them for providing the content. Other folks get paid by the companies who give them things to review (plus they get to keep the product).
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