And the data has been crunched. During the over 3 hours of football coverage of the KC/Balt game, they showed people eating crab cakes for a total of 27 seconds. And they showed Swift for a total of 44 seconds.

Some people maybe don't like her stance on issues. Certainly Fox News has been attacking her because she is pushing young people to register and vote. What a terrible thing to encourage participatory democracy.

That is hardly much coverage.

The lady puts on a very good show. You can rent her Eras concert performed in LA on Vudu.

He may want to change his last name to Travis Kelce Swift.

So, it's all political?

Sometimes having that "certain person" in your corner is a big help and spurs you on to do your best. I'm sure if he or his coach felt his girlfriend was a distraction and was causing poor play, she would be asked not to attend. Clearly they haven't needed to have that conversation. And let's face it, the publicity is a positive factor for the NFL. I read that she has generated something like $330 million for the Chiefs, and her involvement has led to increased viewership of NFL games. What's not to like.

I get annoyed at being reminded that *this* game is important because there is a famous person in the stands - see, there she is. And just in case you forgot, there she is again and again and .....

It's wonderful that she is there to support the guy she is dating. It's wonderful that Eminem is at the Lions game to support the team he likes. It's also wonderful that people in MD eat crabs. But none of that has anything to do with the game.

Swing the camera to show the random, excited fan or the fan doing something particularly noteworthy? Hey, that's fun. Swing the camera to the same fan time after time? Now it's becoming annoying.

The story should be the players on the field not the guests in the owner's box (or the menu at the restaurant down the street).

I totally agree

I wish people would blame the media then, not Taylor Swift. The media does it with all sporting events. I remember Tiger playing and even when he wasn't remotely in contention the media would be focusing on him rather than some unknown player who might be leading.

This seems mostly about selling stuff through advertising. Taylor Swift beings in more eyeballs which translates into more money coming in from items bought due to savvy marketing.

Some of those Super Bowl commercials are works of art.

I was thinking along the same lines. Here I was watching the game, actually following each step, when the camera panned in on “a fan”. Then again and again. I finally looked up who was this “fan” and it was Swift. Next time they panned on her I actually took a look and instead of thinking now which down are we on, I was thinking, is that a red cashmere toque she’s wearing? I wonder where she got it? So yes, too much was distracting from the game. On the other hand, I am thinking of getting a similar toque.

Every NFL game is a few minutes of slam/bam action and many more minutes of huddles, injury issues, timeouts, etc. Generally speaking those minutes are filled with the game announcers stories, anecdotes and analysis. A few seconds of Taylor Swift or Alexander Swift is a pleasant diversion. It is incredible to me that some manly men see that as a threat.

I would rather see J Fred Muggs cameos throughout the game than any lip synched halftime show.

For your reading and viewing pleasure, to find out who else is outraged at Swift being shown on games or her relationship. It is all coming from one direction

https://twitter.com/JackLombardi/sta...70459945734453
https://twitter.com/michaelharriot/s...71313624993957

of course Ms Loomer

https://twitter.com/LauraLoomer/status/17517814283

summary here :

Right-wing media targets Taylor Swift with Super Bowl conspiracy theory ahead of the Super Bowl | CNN Business

I’m surprised they don’t blame some political party for the Chief’s winning. I bet it’s coming…

No surprise there. Those people are nuts. I supposed they think her popularity is some nefarious plot designed to re-elect a certain President. And encouraging people to vote!!! OMG, what is she thinking!