I think you probably have never worked for a business in any decision making capacity or had to run anything in the black.

One does not operate any restaurant for just the HAPPINESS of those who go there. Bills have to me paid, including supplies and rent and upkeep. If the money coming in is less than the money going out than guess what.

You don't know the developer and neither do I. Do you think his other projects show his lack of character, or do you like to bash successful businesses because someone is making money?.