That is called "Negative Option Marketing". In some states, it is illegal but I am not sure about Florida. At best it is a shady business practice. You sign up for a 'free' trial or a low-ball trial period for something. At the end of the free trial, you are "automatically" enrolled in some much more expensive package or service UNLESS YOU OPT OUT IN WRITING BEFORE THE FREE TRAIL EXPIRES. Fairly common practice - read the fine print and watch out for this "Gotcha!".
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