You divided your $200,000,000 among 100,000 homes (assuming you meant average per household/couple). There aren't that many homes, because that would equate to approximately 200,000 people.
I sometimes hear 120,000 people which are about an average of 90,000 year round (120,000 + 60,000 divided by 2 (assuming six months for birds)). If $200,000,000 annual spend is right, divided by 45,000 (90,000 divided by 2) couples divided by 12 months equals $370 per month or $92.59 per week per couple. Of course, all this presumes the assumptions are reasonable.
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