Why is this story:

Making sense of Jose Fernandez's tragic death

Getting top billing over this story:

Arnold Palmer was the King in so many ways

Because WE don't matter as much as "them". "They" are easy marks so industry panders to them. We're a "tougher sell", and not worth the effort.

It's the same with women, women shop emotionally and emotions are EASY to manipulate, hence, women are targeted by marketers.