And most social media sites are such that one person may carry on a dialogue with themselves filling up a page giving the impression of interest by others.

And as is the usual far too many folks will extrapolate the musings/rantings/BS of the few to act and sound like a correct, majority representation.

Social media like this forum is fake representation. People say and do things in anonymity they would never do face to face or in a group. Promotes a cowardly prone communication media.