The only way the negative ads are going to stop, is for us to quit responding to them. As long as we continue to reward those who use these tactics by voting for them, then they are viewed as an effective way to win an election. Don't let them look you in the eye and tell you, "it's not me, it's this group over here that I have no control of", that's pure nonsense. I for one is sick of it and will not even listen to them. As soon as an ad or speech goes negative I switch channels. And yes there is one side that has made a science out of dirty tricks.