You can report this as deceptive advertising to the Florida Atty General office.
Florida Attorney General - How to Protect Yourself: Car Advertisements
I had a similar experience with a dealer in Bradenton recently. They called it the Cox value package. When I replied (in writing) that I was going to file a complaint, the salesman magically had a meeting with the General Manager and offered to drop the "non-negotiable" add on.
I told them I wouldn't buy a pencil from a dishonest business.