"Teachable moment" has been mentioned earlier in this discussion.
There are undoubtedly a number of entitled folks who think etiquette is only for the other guy/gal, but in my opinion (and experience) I think the majority are well-intentioned but just don't understand what is expected of golfers. Yeah, I know they should make it a point to learn, but I can forgive ignorance if the willingness to learn is there.
Case in point: a few weeks back my wife and I were playing one of the executive courses (Chula Vista) when it started to rain. Mini-cloudburst, maybe 10 minutes tapering off to a slight drizzle. One group of 4 in front of us and an open hole ahead of them. They dove into their carts, which were parked on the path maybe 10 yards to the side of the green when the rain came (we were on the tee and had an umbrella). We went to the tee when the rain stopped; however they stayed parked in their carts even when they saw us on the tee. After a wait of maybe 5 minutes I walked on over to them and amiably asked them to move on to the next hole, mentioning that the proper etiquette is to clear the area adjacent to the green when the next group is teeing off. They were good sports about it, thanking me for telling them and then moving on.
Another example: I've seen people fixing ball marks who don't really know the proper procedure. Hearts are in the right place but the knowledge isn't there. Good video on YouTube: "How to fix a ball mark on the putting green".
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