This evening I received a notice from MoviePass which brought back memories of going to the movies almost every other day. Those were the days.
"We are so excited to announce that we are beginning our launch sequence to bring MoviePass back. For those of you who don’t know MoviePass was sold back in 2017 to a private equity group and due to mismanagement subsequently closed its doors. Last year I, one of the original Founders, bought the company back with the plan to relaunch it. Time Magazine did a great piece that does a wonderful job of explaining the sequence of events that lead to this point.
I want to thank everyone for their support in helping us get here. So many of you have called, emailed and even stopped me on the street to show that you still had your original MoviePass card and talk about how much you loved the service. So if you were a 2012 OG or caught the wave towards the end we look forward to welcoming you back.
We will begin relaunching the service beginning Labor Day - September 5th. But prior to that we are opening up our waitlist to be able to join."
It may not be the same this time around.
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