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Originally Posted by retiredguy123
I really have no interest in watching the movie, but the cost to own a digital copy is $31.99. Is anyone planning to buy this movie?
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Usually if a movie becomes available to buy digitally, it's already gone from the theatres. At that point, the price is set, and will go down over time.
I'm seeing on Billboard that Barbie is available for pre-order on Amazon for $29.99. Once it's gone from the theatres, the price will drop a bit - probably to $24.99. In a year or so it'll go down to $19.99. In five years it'll be $14.99 or even $9.99.
It's just the nature of premium blockbuster movies produced by major companies.