A good listing agent knows or gets to know the owners, their habits, how they treated their home, what improvements they made even the small seemingly insignificant ones, they provide quality photography and if the owner is not happy they change the photos, they will advise how to make the home more impressive, help with a little staging or suggest some changes, provide comparable recently sold figures and information on similar homes on the market, set up a realtor open house, as well as public open houses, the prepare the description for the listing, and they provide advertisement. They also show the home to their prospective buyers and those that make contact with them due to the listing and advertising. That is what a "GOOD" listing agent does. Now comes the buyers agent if not sold by the listing agent, he/she brings their client and attempts to convince them that this is the home for them and to make an offer. In my opinion there is value to having a "GOOD" listing agent, they are at least as important if not more important than the buyers agent. Just one man's opinion from past experiences.
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