I watched the video and this is not how to haggle and not how to buy. First off, don't take financial advice from someone that needs to take a 7 year loan and also put a bunch on a credit card.
Second, the invoice he shows does not show MSRP. It shows "Market Value Selling Price". That would presumably already include the market value adjustment. They are trying to tack on $1995 more than that. Plus over $900 in bogus fees.
Tax on this vehicle seems to be about 4.4%. Even if he pays full market price and tax, without a bunch of bogus fees, he's only at like $26,250. He paid them $26,800. Dealer wins.
So, always always always walk out the door. When they stop you from walking there is still room. When they let you go to your car and drive away, you know you hit the lowest price. Call them back and confirm that last price and then go back and make the deal.
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