Some folks are apparently confused about the PGA Superstore's business model.
Like most every other retail item, "online purchasing" has gobbled up a large percentage of sales. in the golf industry, "green grass shops" are no longer in vogue for hard goods (particularly clubs). Because of the variety of brands, models and specs, it's no longer practical to stock all the various combinations available, particularly with a limited clientele, consisting of the folks who play golf at that course.
Enter PGA Superstore.
There will remain a number of consumers, who insist on seeing, felling and touching what they buy. The PGA Superstore caters to these folks. They stock most every major brand at prices that rival the online suppliers.
While this (PGA Superstore) model was practical 20 years ago, when everyone had a storefront, things have changed. There are now some smaller, local shops. There are few stores such as Edwin Watts (which is where I go) ... & there's PGA Superstore.
If you need to feel it, touch it, smell it ... it's the place to go. If you want to window-shop, it's the place to go. If you buy your golf clubs, based on what they look like and what color ... it's the place to go. Women make up a disproportionate % of their customers.
|