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The changes were communicated by email on Monday to McDonald’s restaurant owners, operators, employees, and suppliers amid a backlash against diversity-focused initiatives and "woke" policies that picked up momentum across corporate America in 2024.

The list of companies that have backed away or adjusted such policies now includes many of the biggest names in business. Walmart (WMT), for example, backed away from its DEI initiatives in November following public and shareholder pressure to do so.

Home improvement giant Lowe’s (LOW), rural retailer Tractor Supply (TSCO), and tractor maker John Deere (DE) also announced retreats from DEI policies last summer.

Harley-Davidson (HOG), Jack Daniel’s maker Brown-Forman (BF-A), Polaris (PII), and its motorcycle subsidiary, Indian Motorcycle, are among the other recent pullbacks.