Warren, as a Coupon Queen and Super Shopper, I can verify that what you say is correct. My friend who worked at Winn Dixie as a cashier can testify that prices get raised during BOGO free sales.
Although I feel that it would really be hard work changing all those item price tags down the aisles during a sale, she swears it goes on. But who knows really?
I have bought many thousands (if not millions) of products at Winn Dixie since 1976 and have watched many changes for sure.
One thing about the ad, it is usually for all over the region. Some prices in different areas may be different. For instance, Miami may be higher than The Villages and they could be selling their mayo for $5.99 although it sells here for $5.29. That's just an example but if you look at the ad, it says 'Save Up To $$??'.
That way they can cover all the territories and states.
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