McDonald's shows why their burgers look better in their advertising.

[RichieLion]

I think this is very interesting and honestly brave also. McDonald's has released a video in answer to a customer's question on "Why do your burgers look so much better in your advertisements?"

So.......now we know.

Behind the scenes at a McDonald's photo shoot - YouTube (http://youtu.be/oSd0keSj2W8)

[Bill-n-Brillo]

"Food stylist" - who would have ever thought there was such a job!

Interesting video - - -

Bill :)

[getdul981]

"Food stylist" - who would have ever thought there was such a job!

Interesting video - - -

Bill :)

Subway calls their employees "Sandwich Artists".

I always thought the photos for McD, BK and Wendy's were made using fake materials like clay or plaster and painted to look like real food. Good to know they actually use the real stuff.

[jblum315]

"Food stylist" - who would have ever thought there was such a job!

Interesting video - - -

Bill :)

Seriously you never heard of food stylists? How did you think food magazine photographs got done?

[OldDave]

Two interesting things, first it took Canada to reveal this. I wonder what McDonald's corporate thinks.

Second, I believe the rules for making food ads are pretty surprising. As they show here, since they are selling a cheeseburger, it has to be the actual product they show, although they certainly prepare it differently and much more carefully. But if the ad was for ketchup, say. They are free to use a totally fake burger made out of anything as long as they show actual ketchup. My favorite example is when they show vanilla ice cream selling perhaps Hershey's syrup, it is normally actually a big lovely scoop of Crisco. I've read that the color is perfect and it shows those neat marks on the edges where it was dipped. And of course the biggest advantage is they it won't melt under the lights no matter how long the shoot takes. Yum.

[Bill-n-Brillo]

Seriously you never heard of food stylists? How did you think food magazine photographs got done?

I live a sheltered existence, it seems........... :1rotfl:

Bill :)

[Barefoot]

I think this is very interesting and honestly brave also. McDonald's has released a video in answer to a customer's question on "Why do your burgers look so much better in your advertisements?"

So.......now we know.

Behind the scenes at a McDonald's photo shoot - YouTube (http://youtu.be/oSd0keSj2W8)

You are right, the video is interesting. It explains a lot about why restaurant foods (and probably supermarket foods) look better in ads.

[zcaveman]

Two interesting things, first it took Canada to reveal this. I wonder what McDonald's corporate thinks.

Second, I believe the rules for making food ads are pretty surprising. As they show here, since they are selling a cheeseburger, it has to be the actual product they show, although they certainly prepare it differently and much more carefully. But if the ad was for ketchup, say. They are free to use a totally fake burger made out of anything as long as they show actual ketchup. My favorite example is when they show vanilla ice cream selling perhaps Hershey's syrup, it is normally actually a big lovely scoop of Crisco. I've read that the color is perfect and it shows those neat marks on the edges where it was dipped. And of course the biggest advantage is they it won't melt under the lights no matter how long the shoot takes. Yum.

This is not the first time that something like this has been published.

Arrticles about using this process to make the ads for all food in magazine and on TV has been in magazines at different times.

[ssmith]

Makes sense to me. The picture is meant to display all the ingredients (and to stimulate your desire for the item) but the actual sandwich would be messy and fall apart say if all the pickles were out near the edge. Also we want it hot no matter what it looks like thus the box keeps the heat in but the bun shrinks....very interesting.

[RichieLion]

You are right, the video is interesting. It explains a lot about why restaurant foods (and probably supermarket foods) look better in ads.

My favorite part was the artist photo retouching the creation's imperfections from the final picture in order to make the bun and the cheese, etc., look perfect.

[Barefoot]

My favorite part was the artist air-brushing the creation's imperfections from the final picture in order to make the bun and the cheese, etc., look perfect.

And we thought that only movie stars were airbrushed!

[RichieLion]

And we thought that only movie stars were airbrushed!

I actually meant that the artist was photo retouching instead of airbrushing as I originally wrote in error. Same end result though.

Oh, the life of a model. :)

[Skip2MySue]

So now let's all rush out and buy lots more McDonalds products often because I've got a couple hundred shares and I need a bigger dividend :)
Skip 2

[RichieLion]

So now let's all rush out and buy lots more McDonalds products often because I've got a couple hundred shares and I need a bigger dividend :)
Skip 2

My wife and I were just commenting on the fact that in 3 years in TV we have yet to stop at the Mickey D's we pass almost every day at Colony.

The new Mango Pineapple smoothie may draw us in pretty soon though.

[Bill-n-Brillo]

Their chocolate dipped vanilla cones are pretty darned good, too!

Bill :)

[SoccerCoach]

Restaurants need to sell product therefore enhancements are involved. How long does that burger need to be the container to shrink the bun as shown? There are restaurants where you could get burgers without shrinkage, here in TV.

[asianthree]

oatmeal if i am in a hurry, won't do meat biproducts from fast food

[Villages PL]

Here's an interesting idea for side by side pictures. One picture of a juicy burger (no particular brand) and right next to it an enlarged picture of a clogged artery.

[graciegirl]

Here's an interesting idea for side by side pictures. One picture of a juicy burger (no particular brand) and right next to it an enlarged picture of a clogged artery.

Boy Howdy.

[Bill-n-Brillo]

Here's an interesting idea for side by side pictures. One picture of a juicy burger (no particular brand) and right next to it an enlarged picture of a clogged artery.

I'll take the juicy burger - thanks! Medium/medium rare, American cheese only......... :mmmm:

Bill :)

[skyguy79]

I'll take the juicy burger - thanks! Medium/medium rare, American cheese only......... :mmmm:

Bill :)I'm with you Bill. But when they come out with a Big MacArtery in a meal deal, I'll be sure to try it... without the clog of course....... :mmmm:

[CarGuys]

My wife and I were just commenting on the fact that in 3 years in TV we have yet to stop at the Mickey D's we pass almost every day at Colony.

The new Mango Pineapple smoothie may draw us in pretty soon though.

Used to be Burgers Fries Shakes Soda Emmmmmmmm Biggie Fry = Biggie Lecture by the Doc

Now we stop at Colony and its Oatmeal or Smoothies! Hate Getting OLD

But like the -40lbs! Check out this site!:1rotfl:

Animation: Baby boomers (http://www.newsday.com/opinion/walt-handelsman-1.812005/animation-baby-boomers-1.1333821)

[2BNTV]

Interesting video but I have to be desparate for food to eat at Mickey D's.

Once in a blue moon works for me.

[Taltarzac725]

Wonder who eats these doctored burgers??? Some teens were visiting last week and that was the first time I have been to Burger King in maybe four years. Have not been to McDonalds, Taco Bell, Pizza Hut, and many other fast food places for almost as long.