[RichieLion]

I think this is very interesting and honestly brave also. McDonald's has released a video in answer to a customer's question on "Why do your burgers look so much better in your advertisements?"

So.......now we know.

Behind the scenes at a McDonald's photo shoot - YouTube

[Bill-n-Brillo]

"Food stylist" - who would have ever thought there was such a job!

Interesting video - - -

Bill

[getdul981]

Originally Posted by Bill-n-Brillo

"Food stylist" - who would have ever thought there was such a job!

Interesting video - - -

Bill

Subway calls their employees "Sandwich Artists".

I always thought the photos for McD, BK and Wendy's were made using fake materials like clay or plaster and painted to look like real food. Good to know they actually use the real stuff.

[jblum315]

Originally Posted by Bill-n-Brillo

"Food stylist" - who would have ever thought there was such a job!

Interesting video - - -

Bill

Seriously you never heard of food stylists? How did you think food magazine photographs got done?

[OldDave]

Two interesting things, first it took Canada to reveal this. I wonder what McDonald's corporate thinks.

Second, I believe the rules for making food ads are pretty surprising. As they show here, since they are selling a cheeseburger, it has to be the actual product they show, although they certainly prepare it differently and much more carefully. But if the ad was for ketchup, say. They are free to use a totally fake burger made out of anything as long as they show actual ketchup. My favorite example is when they show vanilla ice cream selling perhaps Hershey's syrup, it is normally actually a big lovely scoop of Crisco. I've read that the color is perfect and it shows those neat marks on the edges where it was dipped. And of course the biggest advantage is they it won't melt under the lights no matter how long the shoot takes. Yum.

[Bill-n-Brillo]

Originally Posted by jblum315

Seriously you never heard of food stylists? How did you think food magazine photographs got done?

I live a sheltered existence, it seems...........

Bill

[Barefoot]

Originally Posted by RichieLion

I think this is very interesting and honestly brave also. McDonald's has released a video in answer to a customer's question on "Why do your burgers look so much better in your advertisements?"

So.......now we know.

Behind the scenes at a McDonald's photo shoot - YouTube

You are right, the video is interesting. It explains a lot about why restaurant foods (and probably supermarket foods) look better in ads.

[zcaveman]

Originally Posted by OldDave

Two interesting things, first it took Canada to reveal this. I wonder what McDonald's corporate thinks.

Second, I believe the rules for making food ads are pretty surprising. As they show here, since they are selling a cheeseburger, it has to be the actual product they show, although they certainly prepare it differently and much more carefully. But if the ad was for ketchup, say. They are free to use a totally fake burger made out of anything as long as they show actual ketchup. My favorite example is when they show vanilla ice cream selling perhaps Hershey's syrup, it is normally actually a big lovely scoop of Crisco. I've read that the color is perfect and it shows those neat marks on the edges where it was dipped. And of course the biggest advantage is they it won't melt under the lights no matter how long the shoot takes. Yum.

This is not the first time that something like this has been published.

Arrticles about using this process to make the ads for all food in magazine and on TV has been in magazines at different times.

[ssmith]

Makes sense to me. The picture is meant to display all the ingredients (and to stimulate your desire for the item) but the actual sandwich would be messy and fall apart say if all the pickles were out near the edge. Also we want it hot no matter what it looks like thus the box keeps the heat in but the bun shrinks....very interesting.

[RichieLion]

Originally Posted by Barefoot

You are right, the video is interesting. It explains a lot about why restaurant foods (and probably supermarket foods) look better in ads.

My favorite part was the artist photo retouching the creation's imperfections from the final picture in order to make the bun and the cheese, etc., look perfect.

[Barefoot]

Originally Posted by RichieLion

My favorite part was the artist air-brushing the creation's imperfections from the final picture in order to make the bun and the cheese, etc., look perfect.

And we thought that only movie stars were airbrushed!

[RichieLion]

Originally Posted by Barefoot

And we thought that only movie stars were airbrushed!

I actually meant that the artist was photo retouching instead of airbrushing as I originally wrote in error. Same end result though.

Oh, the life of a model.

[Skip2MySue]

So now let's all rush out and buy lots more McDonalds products often because I've got a couple hundred shares and I need a bigger dividend
Skip 2

[RichieLion]

Originally Posted by Skip2MySue

So now let's all rush out and buy lots more McDonalds products often because I've got a couple hundred shares and I need a bigger dividend
Skip 2

My wife and I were just commenting on the fact that in 3 years in TV we have yet to stop at the Mickey D's we pass almost every day at Colony.

The new Mango Pineapple smoothie may draw us in pretty soon though.

[Bill-n-Brillo]

Their chocolate dipped vanilla cones are pretty darned good, too!

Bill