That didn't last long, CrackerBarrel does a "New Coke".
 

.... ooops


Cracker Barrel will go back to old logo after conservative backlash

Dumping the old guy in the chair was a symptom, not the cause of anything.

Good decision. The next step should be to fire the CEO.

If the food was good then nobody would care about this logo change. But it’s not. Either go back to the cooking methods you used to have or get out of the business.

I was listening to one of my favorite podcasts and they said that the cards that come with the peg games was going to change to a more sympathetic language. SMH

People these days get triggered by having 4 pegs left and being labeled an "eg-no-ra-moose" !! We are becoming way too soft!

Yes, good grief, what people get worked-up about. Plenty of what they're whining about doesn't amount to a hill of beans.

This Cracker Barrel nothingburger is firmly in the category of a First World "problem".

Imo, their business was antiquated and needed an update. I didn't study the details of what they're doing but, it needed help.

I wonder if they have a warehouse full of "new" signs.

Glad they went back to staying with tradition. Reminds me of the defeated controversy to change the official flag of the state of Maine. The young folks that have migrated north into Maine, from Boston and other northern urban areas, tried to get the flag changed from its long standing logo that represented the states roots of agricultural and fishing. Although we’re not from Maine, we travel there occasionally and were happy to learn the effort to change the flag was defeated.

I agree with your 1st two paragraphs. Can't say much about the last one since it's been ages since we had a meal there. IMO, this is an example of the hysteria that can be generated by a few idiots and their followers on the internet about a subject that is rather meaningless.

Did they stop the interior remodel also? I hope so.

What language was on the peg game? As far as I remember it was only numbers or is that made up? If you had a business that was losing sales what would you do to solve it? I, for the life of me, cannot understand how changing the logo proved they were "woke", whatever that is.

A $94M loss is "meaningless" ?

The effect "generated by a few idiots and their followers on the internet" is amazing.

What was wrong with the Gulf of Mexico????
 

Doesn’t the Gulf of Mexico have nostalgia?

:BigApplause:

Like Mr. Happy said, a nothingburger.

The stock was up 6% yesterday, and up another 6% in pre-market.

That was a quick $$$$$.

It was customer backlash not “conservative.”

I doubt that very much but there is no way to prove it.
- Hard to know the leanings of those who sold the stock
- Hard to know whether the stock was sold in retaliation for the logo or in anticipation of a drop followed by a rebound
- Don't know if the signs had changed on a significant number of stores; those driving up and down I95 (the customers) may have had no idea at all the controversy was happening
- Ten days of sales doesn't seem like long enough to draw any conclusions

The claimed reason for changing the logo was valid - it will be more recognizable for poor eyes and on small screens. I don't recall reading any reason for the outcry other than, "they changed something!" Honestly seems like the second manufactured controversy in two months, more like an attempt at a distraction.

IMO Been mismanaged for decades, looks like nothing changed? I alway found it funny when few times I went there at little after noon and half their menu was off table cause they ran out. Ran out before the day wasn’t even half over. I always found the restaurant set up was very noisy.

Well when you slap you’re customer base it face don’t play dumb when the abandonment comes.

Manufactured outrage to distract from real things happening.

Did they slap their customer base in the face?

Was there any abandonment from the customer base? Stock was sold but was there any abandonment at all?

See my points in the post that you quoted.

I heard the news when I WOKE up.

So apparently CB had learned from Bud Light and such.

Haven't been to a CB in many years. We have avoided most places that use processed foods and lots of sodium etc. We try to be judicious with our food consumption re ingredients and nutrition. Too much GMO, oils. So CB is definitely off our list. Even before the 're-branding'.

" If it ain't broke, don't fix it "

When you have a chance, please post some examples of "customer backlash or abandonment".

The entire episode lasted less than 1 week. How much did revenue at the restaurants loose during that period? How many "customer demonstrations" occurred at restaurants?

Did anyone see any news reports, interviewing regular customers, who said they weren't going to eat there any longer?

... I didn't think so.

This was purely a cultural phenomena and insight into the power of social media.

It's always humorous to read posts on ToTV, denying the power of social media and other cultural dynamics ... yet ToTV is nothing more than a microcosm of the larger world of social media.

The country stores and rocking chairs will stay also!

Will they now rebrand it, "Cracker Barrel Classic"?

It didn't. It was made up nonsense that some people used to create diversions and divisions. "Woke" people didn't care about this, it wasn't a "thing" to them.

Especially when you realize the ORIGINAL Cracker Barrel sign, had no logo at all. It was just the words "Cracker Barrel Country Store" on the side of the building. That logo was added a decade later, so removing it would just be returning it to its original roots from over 50 years ago.

Bingo.

Bud light is selling good. Michelob Ultra sales are thru the roof. All of them anti-woke nuckleheads are drinking Mexican Modelo beers now and eating nachos.

I love the biscuits and fried chicken in Cracker Barrel. To me the store is just a dusty waiting area. I like looking at the candy and unique sodas that they have.

Cracker Barrel
 

The immutable, ignorant shallowness that elevates a logo change into one that an American president feels compelled to seriously weigh in on, makes me want to go back to bed and pull the sheets over my head. We are doomed.

Which real things? All-time highs in the markets?

I’ve got one example…. ME. They been closing stores for few years IMo due to mismanagement. Imagine that restaurant running out item on menu in middle of day. I could care less about logo changes. If management not managing it makes no difference.

Because 1 week was how long it took for the C suite to realize they made a mistake and reverse course.

In a week? Who cares. The stock tanked. That's what caught management's attention. That, and the extreme backlash on social media.

Exactly. If you don't understand this, the whole thing doesn't make sense.


It's not about woke people caring about the peg game. Woke people probably don't eat at CB. It's about anti-woke people being sick and tired of having things they like cancelled, woke-ified, or turned into politically correct nonsense because everyone is too easily offended.

Minds to antiquated to accept change.
 

I believe the inability to accept change in these comments just demonstrates the average age of the people commenting on here.

Got that right

I think I wasn't paying enough attention. Just who was it that became offended and what were they offended by?

Sorry people are tired of this woke BS. That's what killed Bud Light. That's exact reason Cracker Barrel stock dropped 12% one day.

To everyone saying the logo change had nothing to do with it, just the food sucked. Then why did the stock drop 12% the day they announced the change??

One reason the lattice needed to go, was filth. Rough wood stained dark, harboring all kinds of dust, dirt, bugs. No matter how it was cleaned, look closely it was gross.

My mom refused any table near the walls of lattice, eventually some restaurants put the Knick knacks behind glass, so that spiders had a harder time hiding.

Extra protein added to breakfast like a spider catapulting to your table, free of charge. We haven’t eaten in a CB for 4 years, mainly the food was horrible, but the interior was very offensive with hard to keep clean stuff.