Voted Villages Best Roofer Q1 2023
 

Who was voted #2 & #3?

A heads-up could be needed here, and so…..
 

Dear Advertiser,

What I am about to say is not intended as a criticism of your roofing business — which I don’t know anything about.

This is about one part of your advertising………

It looks like you have given a lot of thought to your presentation of details about how you do business. You also have invested in having wraps designed to make your trucks into rolling billboards that look very nice. (I especially like the bright green color you have chosen to use. It looks good.)

BUT I think you could have been given bad advice by the company that did your artwork. They must not have known that Mickey and Minnie are intellectual property and protected from copyright infringement.

I also think “The” Villages is not supposed to be used in advertising by outside companies. That is why you sometimes see only the one word ‘Villages’ without the ‘The’ — as in that online tabloid-ish paper “villages-news.” There are several businesses around here who use ‘Village’ or ‘Villages’ in their names, but I am pretty sure TV owns the ‘The’ as part of their trademarked/copyrighted company name.

I would be careful with implying an official business association with TV. “The Villages” is a corporation. It is not only or strictly or exactly a geographical location for a map. In addition to borrowing the name, you could be borrowing trouble.

Anyway, I did not mean to try to rain on your parade this morning. You are obviously serious about investing in your business, and you are not running around with a magnetic sign on a truck. But….

I hope you will follow up on my unsolicited advice to check into whether you need to drop the ‘The’ in front of Villages — or maybe drop it all together because roofs and TV have had a sometimes sensitive history together and they might not want their name thrown around or implied. I think you might also need to let Mickey and Minnie go………unless, of course, you have been given legal permission to use these things in your advertising.

Btw, I checked on Mickey’s intellectual property status and found something that said Mickey’s copyright could be expiring soon — but it looks like that applies only to his Steamboat Willie image. (I am not sure of that though because I did only a quick search and not a deep dig.)

Those in the advertising business should be well aware of the potential for legal issues involving copyright infringement — but they don’t always know about those things.

I don’t like being the bearer of bad tidings, but you might want to ask some questions and decide if you need to make some decisions to tweak a couple of things in your advertising. I hope you will look into what I am saying.

Boomer (who is not a lawyer but who knows a little bit about a lot of things — and not a whole lot about anything)

From "The Villages" Trademark website:

"Because “The Villages” is also the name of our community, we understand there are times when folks have to use “The Villages” to refer to our community, inform customers that they serve the needs of our residents, or are located convenient to the community’s boundaries. Such uses are “fair uses” so long as they refer to the community without implying any official connection with it or The Villages Companies or their licensees. Problems can arise, however, if third parties use “The Villages” as a trademark or in some way that makes it hard for consumers to tell whether or not they are affiliated with or endorsed by The Villages Companies."

Of course, there is more detailed info on the website below.

It's all spelled out for businesses to read. And, from what I can discern, they are completely within the Trademark rules.

And I'm sure the roofing company appreciates your concern for their business...

Voted #1 where?

Maybe voted #1-rated Advertiser in frequency of ads, at least on Next Door, although lately GreatJobPro has given them a run for the money.

Since when did it become okay to crap all over paid advertiser's posts?

Remember cousin brucie?

These are legitimate questions. They claim to be #1 but they don’t say where. Just because they advertise here doesn’t mean they can lie.

Pretty bold of you calling them liars...

Is he running TOTV? ;)

I just find it odd that they would claim to be voted #1 but not say where. I don’t like unsubstantiated claims.

Skylight Roofing is not the only company that uses "The Villages" in their advertising. "The Villages Hometown Property Management Company" actually has it as part of their name. Until recently, I thought they were owned and operated by The Villages. But, when I called them and asked, they told me that they are a private company and not associated with The Villages. Go figure.

Most excellent reply ! Especially how much a legitimate company would aIppreciate the free legal consulting advice of a villager with time on his/her hands :icon_wink::icon_wink::icon_wink::icon_wink:

I appreciate the sincere people who truly try to address the questions of others, or make comments germane to a topic, but most entertaining are the "lectures" of those adults who take time our from the busy resort live style here to lecture other adults on what they should or should not, do. Things like someone asks for suggestions on how to pack something for shipping, and some will post a "lecture" on why the person should not send the item, and perhaps suggest just send a gift card and save money. No thought what so ever, no clue, the some people WANT to send a personally chosen gift. Or a person who asks if anyone has purchased a _____ fill in the blank and asks for feedback if you own the same brand or item. But instead, some will post a "parent like" lecture on why the person should never have purchased the ____ in the first place. My curiosity is always peaked at such posts because I wonder if such people, when out to dinner with other adult friends, face to face, engage in the same tone of lecturing a child as they do on this site ? Hummmm, I wonder ? :shrug::shrug:

I agree. Who voted Skylight as No. 1? Also, why does the link to customer reviews in the original post show more than 30, 5-star reviews, but none of them provides any information about the reviewer other than a name with no location or other reviewer information. But, if you go to Yelp.com, there are 13 reviews with an average rating of 3 out of 5 stars. OP, it would be helpful if you can explain the discrepancy in your reviews from different sources? I don't know of any company, especially a roofing company, who gets all 5-star reviews.