"sports marketing" at Augusta... "sports marketing" at Augusta... - Talk of The Villages Florida

"sports marketing" at Augusta...

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Old 04-14-2021, 06:59 AM
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DeanFL DeanFL is offline
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I didn't know this until a TOTV Poster mentioned this in another Thread. I'm glad that the Masters enforces rules re commercial signage, ads, cell phone use, etc etc. BUT - does this "infraction" really deserve "banning". I mean look at ALL the commercial marketing on golf bags, and the golfers apparel - and even close ups of golf balls going into the cup... This appears to be a "Cancel" over-reaction to me...>>>>

...This year's Master's -
at the Ceremonial Opening T shots with Jack Nicklaus and Gary Player, Gary's son Wayne


As the video of the ceremony made the rounds of Twitter and Instagram, observant fans noticed that Wayne Player, Gary’s son, was serving as his honorary caddie, and that he was positioned behind Elder during Elder’s introduction holding a box of OnCore golf balls.

Companies attaching themselves to Honorary Starters is not new—Elder himself was seen wearing a Travis Mathew shirt with a Ping hat and golf bag—and OnCore is a sponsor of Gary Player. However, some questioned on social media whether Wayne and OnCore used a guerrilla marketing tactic during Elder’s spotlight.

According to Wayne, he did not know until late Wednesday night that he would be caddieing for his father. When he arrived on the first tee, Wayne says he was directed to stand where he did by officials. As for accusations that he was trying to market OnCore, Player—who owns a stake in the company—said there was “zero intent” to do so.

“The only thought from that point was that it would be cool for fans to know what ball my dad was teeing off with,” Wayne said. “That’s where it ends. If I’ve hurt people’s feelings then I’m truly sorry and hope they will forgive me.”

Player said no one from Augusta National has spoken to him on the matter. “I’m sure we’ll hear something though as it’s now getting out of hand.”


the latest>>>>

Wayne Player, the son of golfing icon Gary Player, has been banned from Augusta and future Masters events after his attempted 'ambush-marketing' during the ceremonial first tee shots last week.
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Old 04-14-2021, 08:35 AM
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One thing for sure, Wayne Player won't be doing that again at Augusta.
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Old 04-14-2021, 08:38 AM
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This outcome is the BEST possible one for the golf ball company. If it hadn't been pointed out nobody would have noticed the caddy holding Gary's balls. Now the brand is getting mentioned over and over. When sales go up he should get a big bonus. The lifetime banishment will have been well worth it.
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Old 04-14-2021, 10:31 AM
collie1228 collie1228 is offline
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What's interesting to me is that Jim Nance is the lead announcer for CBS's coverage, and they allow him to narrate commercials during the telecast too. Frankly, although I have always though Nance was a very good announcer, I am really tired of him at this point, and the commercials are just icing on the cake.
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wayne, player, oncore, golf, gary


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