KMart boxer ad.

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Old 12-27-2013, 08:53 PM
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Originally Posted by LBloodworth View Post
I like it, but only saw it on youtube. Still, it's very tame compared to what you see women doing on primetime tv...
I think you speak volumes!
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Old 12-27-2013, 08:57 PM
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I think if you had a similar ad with women doing what the men in the kmart ad are doing, the women of America would be in a huge outcry.

I would say the same thing about that ad....crass.

I could also add: too overtly sexual, gross, demeaning, unnecessary.....
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Old 12-27-2013, 08:59 PM
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I think if you had a similar ad with women doing what the men in the kmart ad are doing, the women of America would be in a huge outcry.
Does the Victoria's Secret Lingerie show on TV ring any bells? Again, this KMart ad is nothing compared to what I have seen required of women on TV. How about Peg and Al Bundy and their daughter, portrayed by Christina Applegate. We could probably start a thread of TV shows portraying women in a sexual or trashy way and fill 2-3 pages.

Last edited by Peachie; 12-28-2013 at 03:36 PM.
  #19  
Old 12-27-2013, 08:59 PM
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Originally Posted by Peachie View Post
My goodness, where have you been over the last twenty years? You were not watching TV, I guess.

Women have been so sexualized on TV that it's pathetic. It appears few woman on TV are worth their salt unless they have the girls on display, wearing extremely tight clothing, parade around on stilty shoes or are put in very suggestive positions. Women have to shake more than their chests to get a job while men can wander around in the three piece suit and not worry about such demeaning requirements.

I often think women have fallen way behind in the equality battle.
I think the boxer ad is cute.

Miley Cyrus gets far more play, and I don't think she is cute at all.
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Old 12-27-2013, 09:13 PM
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I really like the original ad better
[ame=http://www.youtube.com/watch?v=L6NDXYrzioA]Vaughn Lowery-Joe Boxer KMart Christmas Commercial - YouTube[/ame]
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Old 12-27-2013, 09:15 PM
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Oh wait... equal time
[ame=http://www.youtube.com/watch?v=F2nTfQohf8I]Joe Boxer - Antler Boogie - YouTube[/ame]
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Old 12-27-2013, 10:46 PM
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This ad was so disgusting that after I finished throwing up I resolved to never shop at K Mart again. I will stick to Costco, Walmart and Target.
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Old 12-27-2013, 10:52 PM
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Originally Posted by manaboutown View Post
This ad was so disgusting that after I finished throwing up I resolved to never shop at K Mart again. I will stick to Victoria's Secret, Costco, Walmart and Target.
You may want to throw out the football teams too like the Dallas Cowboys. Their cheerleaders would really upset your tummy. Go K Mart!
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Old 12-28-2013, 12:50 PM
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Originally Posted by Taltarzac725 View Post
What do you think of this ad?
What ad?
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Old 12-28-2013, 12:54 PM
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I think it was cheese. Mostly because it was using Christmas as it's platform.
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Old 12-28-2013, 01:02 PM
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I laughed each time it came on as well.
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Old 12-28-2013, 01:09 PM
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Originally Posted by Mr Hanky View Post
I think it was cheese. Mostly because it was using Christmas as it's platform.
That's a thought but then again, isn't most of what people do to celebrate Christmas, cheese? Running around fulfilling the materialism appetite to say nothing of all the drinking, food stuffing to celebrate Christmas are hardly worthy Christian goals but it's done anyway. My hats off to the people who use this Holy Day to honor Christ by serving those in true need, loneliness and spending QUALITY time with family.

But you're right, I will contact K Mart and ask them to redo this ad with a different theme and not Christmas.
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Old 12-28-2013, 01:16 PM
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Well, I haven't noticed anyone being outraged by the sports team cheerleaders shaking their booty during prime team. How about a furious boycott of all sports programs with cheerleaders? What's the difference?

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  #29  
Old 12-28-2013, 01:33 PM
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Originally Posted by quirky3 View Post
Well, I haven't noticed anyone being outraged by the sports team cheerleaders shaking their booty during prime team. What's the difference?
Gender.
  #30  
Old 12-28-2013, 01:41 PM
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Default I REALLY liked it.

I really thought it did it's job. Certainly eye catching. I tried to get Sweetie the gold pair with the bell but couldn't find it.
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