[The Great Fumar]

>
> The True Story
>
>
> The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented
and
> developed the first automobile air-conditioner. On July 17, 1946, the
> temperature in Detroit was 97 degrees.
>
> The four brothers walked into old man Henry Ford's office and
sweet-talked
> his secretary into telling him that four gentlemen were there with
the most
> exciting innovation in the auto industry since the electric starter.
>
> Henry was curious and invited them into his office. They refused and
instead
> asked that he come out to the parking lot to their car. They
persuaded him
> to get into the car, which was about 130 degrees, turned on the air
> conditioner, and cooled the car off immediately.
>
> The old man got very excited and invited them back to the office,
where he
> offered them $3 million for the patent. The brothers refused, saying
they
> would settle for $2 million, but they wanted the recognition by
having a
> label, 'The Goldberg Air-Conditioner,' on the dashboard of each car
in which
> it was installed.
>
> Now old man Ford was more than just a little anti-Semitic, and there
was no
> way he was going to put the Goldberg's name on two million Fords. They
> haggled back and forth for about two hours, and finally agreed on $4
million
> and that just their first names would be shown.
>
> And so to this day, all Ford air conditioners show Lo, Norm, Hi, and
Max on
> the controls.
>
> So, now you know...

cool fumar ....