[spd2918]

The Ocala Honda motorcycle dealership is doing the same thing. I looked at a new $3,400 motorcycle (yes, it's that cheap new MSRP) and the salesman said it's $200 for shipping, $799 made up dealership fee, and a yet to be determined amount for dealer prep. Honda USA only says the $200 shipping fee is legit, as the bikes arrive assembled and need minimal set up.

I understand supply and demand, but motorcycles are toys and they had plenty on display. I will remember these mark ups when the supply lines return to normal and these guys are begging us to buy motorcycles at 20% below MSRP.

To add insult to injury they refuse to service Honda motorcycles that are over 10 years old. So one could pay 28 grand for a Goldwing and they would not fix it after 10 years.

[irishwonone]

Originally Posted by Penglobal

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

Unfortunately this is going on across USA. Three months ago I checked the wholesale prices on my car looking to sell it. Wholesale offers were right at $20k. In just three months the wholesale price has jumped to $25k. And the offers included more mileage on my car! The dealership in Jax, FL where I purchased originally are promoting used vehicles since they have very few new cars due to chip shortages. It’s just a sign of the bad situation we’re in at the moment.

[Luggage]

If I had a store and I need a diet Coca-Cola right now to sell it would be about $10 for one bottle because they're out of it at most places

[Luggage]

First of all I don't like Hondas, and someone else said when Honda's first came into the country they were in short supply 30 or 40 years ago and that's when I noticed like the other people that they have stickers for dealer profit ! I really don't like dealing with dealers because they all have this $899 buyer fee, but we all know they make 10 to 20% on cars that are new and 20 to 30% on used cars. I just don't like being falsely sold anything. My last three cars have been bought used through carvana and has been a pleasure to get a clear legitimate price on their website as well as only having to pay actual tax and tags, and getting back a few dollars afterwards because it's never exact until the deal is done through the Florida registration office. Not only that I don't waste 4 hours dickoring, with not only the salesman but then the financial office and then sometimes the head sales guy. I get exactly the car that I see I save 30 to 40% off of new for a slightly used. Since most of us here don't drive a huge amount of miles my cars will last easily 7 to 10 more years unless we get tired of them we won't be buying any more card until we probably drop dead. So basically I can tell the car dealers to scr-w off

[Petersweeney]

Let’s go Brandon

[La lamy]

Originally Posted by LateBoomer

I had a similar experience with Jenkins here. Their "market adjustment" price was absurd. I saved $17K by buying in Clearwater. I would never go to Jenkins. They are just fleecing people.

It's not a Honda issue - I've owned three of them in the last 6 years and purchased in Tampa. Always got a fair price.

It's a Jenkins issue. All of their dealerships here. Honda. Hyundai. Kia. Mazda. Nissan. All of them. they are taking advantage of stupid people with money (or just stupid people who are willing to take out big loans for cars up here).

I literally got a Genesis in Clearwater at MSRP. the same car without an additional $17K for the same car down here just 2 months ago. My jaw must have literally dropped when the dealer quoted me $83,000 for a car that the MSRP was $67,500. AND gave me far less for my trade-in than even Kelley Blue Book. They tried to rip me off. We just walked out. 2 days later, I sent a copy of the invoice i actually paid to Fitzgerald Genesis in Clearwater to the salesman and the manager and told them that this is how honest dealers operate.

again, it's a Jenkins thing. and probably others in the area too, but all the Jenkins places were doing the same BS with the heavily marked up prices

Very helpful post.

[Fltpkr]

Originally Posted by drgoofy

My daughter looked at a KIA Telluride in July in Orlando. $15K over MSRP!

Same in Chicago area. Wanted one, but did not absolutely require it, so walked out.

[Lindap5988@gmail.com]

Unfortunately we were in a car accident Labor Day weekend through no fault of our own. We were told last week the car was totaled. Thankfully no one was hurt but trying to find a new car was next to impossible. We went to Orlando, Ocala, Leesburg and found most dealers were adding $2000 to $10,000 and calling it a “Market Adjustment”. Of course the dealership in Leesburg was the one with the 10k. We ended up in Gainesville to purchase a new Pilot and they did not add any market adjustment but there was certainly no negotiations with regards to the MSRP. The hardest thing was just finding a vehicle. Apparently most cars coming in are already spoken for. We just hit it right and found a car in transit. With a $500 deposit it was ours once delivered. Fortunately for us, the car was delivered the next day and we were able to pick it up the following day.

The insurance companies are also having a difficult time having cars looked at or repaired after an accident and acquiring parts. Our car “sat” for over 6 weeks as they could look at it and make a determination of status.
Just crazy times!

[M2inOR]

Yes the “S” in MSRP is for Suggested. The manufacturer, Honda, cannot dictate the price dealers ask for the cars they wish to sell.

This is not unique. Visit grocery stores, gas stations, even restaurants and other businesses - supply and demand determine prices. Even consumers participate.

Disney has a lot of special products being offered now, commemorating it’s 50th anniversary. Some people visiting the parks are buying some of the rarer items, and then reselling on ebay and other selling sites.

The buyer is in the drivers seat. And yes, it is distressing when normal pricing skyrockets. Price fixing will simply dry up supply when there is high demand and limited supply.

[JoelJohnson]

Back in the '70s during to gas crisis, I over paid for a Subaru because it was a 5 speed manual and 1.3 liter engine so the mileage was good.

As it turned I like Subarus so much I kept buying them and letting go of last Subaru in 2015 when we moved down here.

[retiredguy123]

Why is the MSRP so low as compared to the dealer's asking price? The manufacturer knows how many vehicles they are producing and shipping to dealers. If there is a shortage, they should adjust the MSRP to reflect the supply of vehicles. I would never pay more than what the manufacturer says the vehicle is worth.

[b0bd0herty]

Originally Posted by Penglobal

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

When the new 2002 Ford Thunderbirds came out, I went to a dealer in Colorado Springs to look. On the price list was something labeled: ADP- $10,000.
I asked what that was and was told since they are in so much demand, that the ADP stood for Additional Dealer Profit. I did not buy but, know a lot of folks who did so they could get what they thought would become a classic.

[vinricci]

Beware Jenkins Honda
On April 24th I sold them my Honda Van and they assured me that after paying off my loan balance I would receive a check in about 5-7 business days. A week went by and I decided to check with Honda Finance. They did not receive payment. When I went back to Jenkins to ask why they hadn't sent payment, they couldn't find any paperwork showing they had purchased my vehicle even though my van was posted for sale on their website. They made me fill out everything all over again. By this time my payment to the finance company was past due. Another week passed and still no money from Jenkins. Their Manager told me that they were waiting for the title and release of lien. Furious, I complained to Honda Corporate Headquarters. After calling Jenkins they discovered that the dealer not only had the title in hand but had sold my van without paying me. Finally, on May 17, almost a month after my first visit and numerous phone calls between Honda Corporate, American Honda Finance and the Better Business Bureau I was paid. If you're thinking of buying a Honda I strongly suggest not using Jenkins.

[Jgg7933]

I have been dealing with Jenkins Honda for over 5 years and prior to that Jenkins Hyundai of Leesburg regarding their service and have purchased my last 2 cars from there. They are TOP NOTCH! Right now, it doesn't matter where you go, most all dealerships have an "ADM" (Additional dealer Markup) on new cars as they had 5 years ago as well. The difference is when I bought my HRV 5 years ago when the salesman walked over and introduced himself, I put my hand up to the window sticker and covered the ADM sticker and advised them "I would not pay them a dime toward that" so if he wanted to continue to try to sell us a vehicle that would be the only conditions acceptable AND I was not paying MSRP. It was the end of the month and he agreed to those terms. We shopped on and we bought a car that day. TIMES AND CONDITIONS HAVE CHANGED! It's purely supply and demand and all the dealerships are in on the game. It's a BAD time to buy a new car. Usually you can walk in and say "I want to buy, You want to sell" so let's deal. That is not the case right now. It's a good time to stick with what you have and re-visit new cars when things cool off a bit. But that is just my opinion.

[jimkerr]

Originally Posted by Penglobal

While servicing my new Honda this past weekend (free warranty work) at the Honda dealership in Leesburg off US441, I looked around the dealership at the new Hondas. All the new cars on sale had an amended priced list which covered the usually high profit mark-up items such as wheel locks for $250 and floor mats for $400. I was amazed that every new car at this dealership also had a mark-up of $10,000 which was listed as a market adjustment charge and a new car salesman also informed me that their new vehicles were being sold at straight MSRP PLUS $10,000. Yes, they where charging an extra $10,000 more for the same vehicle that last year was sold for about 5% under MSRP. So a basic new Honda with a MSRP of about $26,000 was being sold for over $40,000, including all mark-ups, taxes and fees. My new Honda was purchased at another dealership in Orlando just seven months ago and it was purchased for under MSRP and without this $10,000 ripoff charge.

Why would anyone pay these exorbitant new car prices ???
Is this not price gauging???
Understanding that there is a new car shortage, but this dealership takes the cake for the biggest new car ripoff dealership anywhere in the area. I hope when things get back to normal, all us Villagers remember these companies that ripped us all off during this pandemic and not solicit their business in the future. Yes, the dealership starts with "J"!

Jenkins is extremely unethical. That charge above MSRP is just one of the examples. Their Hyundai dealerships in Leesburg and Ocala are the same.

My daughter ended up finding a. Good Hyundai dealer in Orlando and I found a good Ford dealer in Ocala that didn’t try to screw their customers over.